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Digital Marketing Executive
Mumbai, Maharashtra, India · Full Time
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- Experience
- Any
- Salary
- INR 25,000 – INR 35,000 / month
- Openings
- 1
- Posted
- 6 hours ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
Job description
Job Overview
HS Digital Media seeks a proactive Digital Marketing Executive based in Mumbai to lead planning, execution, and optimization of advertising campaigns across major platforms including Google Ads, Meta Ads, LinkedIn Ads, and YouTube. This role involves managing social media marketing for diverse client portfolios, driving SEO initiatives, and collaborating with creative teams to produce compelling ad content.
Key Responsibilities
- Develop, implement, and optimize campaigns on Google Ads, Facebook & Instagram Ads, LinkedIn Ads, and YouTube.
- Oversee social media marketing efforts managing multiple client accounts.
- Continuously track campaign performance metrics and adjust strategies to maximize return on investment.
- Conduct keyword research to support SEO strategies encompassing both on-page and off-page practices.
- Administer Google Business Profiles and deploy local SEO campaigns for enhanced visibility.
- Plan and coordinate content calendars with content creators and design teams to ensure timely campaigns.
- Deliver comprehensive weekly and monthly reports highlighting campaign performance and actionable insights.
- Implement and manage conversion tracking systems using Google Analytics 4, Google Tag Manager, and Meta Pixel.
- Collaborate with graphic designers and video editors to develop effective advertisement creatives.
- Keep abreast of evolving digital marketing trends, algorithm changes, and platform updates.
- Perform competitor benchmarking and conduct market research to inform campaign strategies.
- Assist in website optimization tasks, including improving landing pages and lead generation efforts.
- Ensure budgets, deadlines, and client goals are consistently met.