Social Media Specialist

Role Overview

HS Digital Media is looking for a Social Media Specialist based in Mumbai, Maharashtra. The candidate will be responsible for designing and implementing social media strategies for various clients, creating engaging content, and managing all aspects of social media presence to boost brand awareness and audience engagement.

Key Responsibilities

• Design and implement tailored social media strategies across multiple client accounts.
• Prepare monthly content calendars and campaign schedules aligned with marketing goals.
• Craft compelling captions, hashtags, and copy for posts on diverse platforms.
• Collaborate closely with graphic designers and video editors to produce creative content assets.
• Schedule and publish posts regularly across Instagram, Facebook, LinkedIn, X (Twitter), YouTube, Pinterest, and Google Business Profile.
• Handle day-to-day community interactions by replying to comments and direct messages promptly.
• Track emerging social media trends and suggest new content directions or viral initiatives.
• Organize and execute social media contests, influencer partnerships, and promotional brand campaigns.
• Analyze campaign results using Meta Business Suite, Google Analytics, and other tools, reporting performance weekly and monthly with strategic insights.
• Work closely with the paid advertising team to enhance campaign effectiveness.
• Maintain uniformity of brand voice and visual identity across all digital channels.
• Keep updated with changes in social media algorithms, platform features, and industry best practices.