Creator & Publisher Manager - News and Informative Content Operations

About the Team

The Germany Content team collaborates with top broadcasters, digital media outlets, and content creators in entertainment, sports, and news to boost TikTok's content expansion and scaling.

Role Summary

This position focuses on partnering with information-driven content creators and journalists, aiming to amplify their reach and augment the quality content available on TikTok. The Manager supports creator growth by advising on short video strategies, optimizing content results, and championing initiatives in line with team goals and TikTok’s product roadmaps. The role demands acting as a dependable collaborator to creators and journalists, empowering effective platform use and enriching the news ecosystem's overall health on TikTok.

Key Responsibilities

• Foster and maintain strong, long-term relationships with leading informative content creators in Germany to ensure continuous growth on TikTok.
• Offer expertise as the German market representative for product, communication, and policy teams by transforming creator feedback and trends into strategic guidance.
• Interpret performance metrics of creators with consideration of local market specifics for strategic decision-making.
• Work closely with the Head of News to manage portfolios effectively, conduct business reviews, and devise growth plans delivering tangible results.
• Collaborate with the News Publisher Manager to encourage the expansion of responsible, high-caliber informative content programs.
• Lead content acquisition and onboarding of new creators to broaden content variety and improve user interactions.
• Provide training and resources to creators on TikTok's features, analytics, and best practices to enhance engagement and performance outcomes.
• Manage creators’ accounts end-to-end, addressing platform concerns, verification requests, and ensuring smooth experiences.
• Engage creators and journalists broadly through proactive community management and efficient communication.

Qualifications

• Demonstrated history collaborating with creators and journalists, adapting and educating strategies to boost audience reach and maintain sustainability.
• Deep understanding of news media, including evolving digital and social platform trends.
• A minimum of five years within the media ecosystem, particularly with expertise in social media strategy or partnership management.
• Substantial hands-on experience or thorough knowledge of social media platforms and how creators and journalists collaborate to grow audiences and sustain business viability.
• Exceptional communication and collaboration skills, capable of engaging diverse creators and cross-functional teams internationally.
• Fluency in German at a C2 level, both spoken and written, essential for collaborating with German news organizations.

Preferred Skills

• Experience supporting or producing educational, news, or informative content.
• Analytical and strategic thinker focused on data-driven decision-making for impactful results.
• Self-motivated, capable of leading projects independently, and excels working across teams.
• Proven ability in managing creator relationships and supporting accounts with trust and longevity.
• Ability to thrive in dynamic environments, flexible, solution-focused, and adept at managing operational and strategic priorities under changing conditions.

About TikTok

TikTok is a premier platform for short-form mobile video content. Its mission is to inspire creativity and spread joy globally. With headquarters in Los Angeles and Singapore, TikTok maintains various offices worldwide, including Berlin, Germany.

Why Join TikTok

Creativity inspiration is central to TikTok’s mission, fostering authentic self-expression, discovery, and community connection through innovative products and diverse teams. The company embraces continuous learning, humility, innovation, resilience, and a collaborative team ethos to achieve extraordinary progress and impact.

Diversity and Inclusion

TikTok is devoted to building an inclusive workplace that values diverse talents, perspectives, and experiences, reflecting the global communities it serves. It encourages celebrating cultural diversity and supports an environment enabling every employee's voice to be heard and valued.