Creative Strategist (m/w/d) – Full-Time Position

About Soulhouse

Soulhouse is a rapidly expanding self-care scale-up aiming to become Europe's leading provider of modern bodywork services. We offer premium massages, assisted stretching, and facework at elegant studios, supporting thousands of customers monthly to feel their best. In the upcoming years, more than 100 new locations will open across Europe, alongside significant growth in our e-commerce segment featuring proprietary self-care products.

Role Mission

We believe outstanding creative work connects deeply with people beyond mere persuasion. Our approach merges profound human insights, methodical testing, and savvy use of technology. Hence, we seek not a traditional Creative Strategist but someone who will evolve our creative engine continually — from research and consumer psychology to creative concepts and AI-enhanced workflows. You will translate our brand, reflecting modern bodywork inspired by ancient rituals, into compelling stories and creatives that engage, move, and motivate action.

Primary Responsibilities

• Refine and advance our Creative Framework by integrating new findings and data.
• Develop and validate hypotheses grounded in user psychology, market trends, and performance data while safeguarding brand consistency and core values.
• Design performance-focused creatives, including hooks, storylines, and full scripts.
• Lead briefing and coordination with UGC creators to drive content quality.
• Collaborate with design and post-production teams to ensure prompt execution and testing of creative ideas.
• Integrate technology thoughtfully throughout the creative process, from research to production briefs.
• Build a structured knowledge base to systematize successful creative patterns and learnings.
• Develop testing systems to generate actionable insights from each creative asset.
• Work closely with channel management, CRM, brand, and product teams to align efforts.
• Create automations that streamline recurring tasks, allowing more time for creativity.

Success Metrics After One Year

• Significant enhancement of the Creative Operating System.
• Implementation of an AI-first workflow that improves efficiency.
• Improved speed and quality of creative production.
• Substantial increase in volume of high-quality creative testing.
• Established structured system for documented and reusable insights.
• Measurable contribution to overall marketing performance.

Candidate Profile

• Experience in performance creative or creative strategy roles.
• Strong grasp of consumer psychology related to purchase decisions.
• Familiarity with Meta and/or TikTok creative platforms.
• Enjoys hypothesis-driven development and validation processes.
• Analytical mindset with aptitude for data-informed decision making.
• Proficient in writing hooks, scripts, and creative concepts.
• Experience briefing and managing UGC creators.
• Passion for technology and modern creative workflows.
• Interest in automation and process design.
• High level of self-motivation and curiosity.

Benefits

• Join a dynamic, motivated, and diverse team offering rapid opportunities for responsibility and growth.
• Annual salary ranging from €45,000 to €50,000 based on experience.
• Direct influence on how Soulhouse communicates its brand across all creatives, impacting marketing results.
• Corporate training, company events, and employee discounts.
• Choice of Germany public transport ticket, Urban Sports Club membership, or monthly shopping vouchers.
• Additional perks include monthly Soulhouse vouchers, bike leasing options, and exclusive employee discounts.
• Immediate start date available.