Assistant, Paid Search

About THG

THG is a global ecommerce company dedicated to becoming the world's leading online platform in beauty and sports nutrition. Our portfolio includes renowned retailers and brand names such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty, which make up our two core divisions: THG Beauty and THG Nutrition. With over 2,500 employees from Manchester to New York, we foster a collaborative and ambitious work culture aimed at driving industry leadership.

Life at THG Beauty

We recognize beauty as unique to every individual. Our diverse portfolio offers customers worldwide an extensive range of beauty products through our owned brands and a marketplace hosting over 1,300 third-party beauty brands via platforms like LOOKFANTASTIC, Cult Beauty, and Dermstore. Our aim is to be the premier global digital partner in the beauty sector, facilitating the transition toward online retail. THG Beauty holds a distinct position within the market by acting as a retailer, brand owner, and product developer, securing our status as digital pioneers for the industry.

Role Overview

We seek a motivated and detail-focused Paid Search Assistant to join the Dermstore Paid Media team in New York. This role offers the chance to contribute to impactful paid search campaigns that stimulate growth across one of the world's leading beauty retailers in a fast-moving ecommerce environment.

Key Responsibilities

• Assist in creating, managing, and optimizing paid search campaigns primarily on Google Ads and Microsoft Advertising, focusing on Google Search and Shopping.
• Manage large-budget campaigns through complex structures with precision and efficiency.
• Perform daily campaign monitoring to identify patterns and convert insights into actionable improvements enhancing ROAS and overall performance.
• Execute keyword research, analyze search queries, and conduct negative keyword mining to optimize campaigns.
• Craft persuasive ad copy aligning with Dermstore's brand identity and campaign targets.
• Support the launch of new brands, products, and promotional campaigns on a weekly basis.
• Conduct routine account health assessments to uncover optimization, expansion, and testing opportunities.
• Prepare weekly and monthly performance reports offering context and strategic recommendations.
• Collaborate cross-functionally with SEO, Ecommerce, Brand, Creative, and Analytics departments to ensure cohesive campaign execution.
• Stay updated on paid search innovations, automation tools, bidding strategies, and digital advertising trends.
• Support campaign efforts across YouTube and Programmatic channels as experience grows.

Qualifications and Skills

• Experience managing campaigns within Google Ads and familiarity with Microsoft Advertising.
• Knowledge of Google Shopping campaigns and bidding platforms such as SA360 is advantageous.
• Strong analytical aptitude for interpreting data and driving optimization decisions.
• Exceptional organizational skills and meticulous attention to detail managing complex, large-scale campaigns.
• Proficiency with Excel, including handling extensive datasets.
• Proactive and curious mindset eager for continual learning and enhancement.
• Effective communication abilities and skillful collaboration with internal teams.
• Capable of prioritizing tasks in a fast-paced setting while meeting deadlines.
• Genuine enthusiasm for digital marketing, ecommerce, and the beauty industry.

Benefits and Work Environment

• Annual salary ranging from $65,000 to $70,000.
• Hybrid work schedule with three days in-office at 115 Broadway, New York, and two days remote.
• Comprehensive medical, dental, and vision insurance plans.
• 401(k) plan with up to 5% employer matching.
• Generous paid time off provisions.
• Short-term and long-term disability coverage.
• Summer Fridays for enhanced work-life balance.
• Exclusive discounts on THG brand products.
• Additional employee benefits and perks.

Equal Opportunity and Recruitment Process

THG embraces diversity and inclusion, inviting applications from all community segments. We are committed to supporting candidates who may require reasonable accommodations during recruitment. While we strive to respond to all applicants within 14 days, delays may occur due to volume. Candidates may reach out to our Talent team for inquiries regarding their applications.