Creative Strategist for EU Direct-To-Consumer Company

About the Role

We are seeking a Creative Strategist to join a prominent EU Direct-To-Consumer (DTC) company based in Ireland. This role is tailored for an imaginative individual who blends insightful data analysis with strategic creativity to boost paid social advertising results. You will spearhead the creative experimentation cycle, encompassing market research, ideation, briefing, testing, and evaluating campaign performance metrics.

In this dynamic position, you will influence how creative choices are made and contribute directly to driving the company's growth. You will collaborate closely with marketing, design, content teams, and external creative partners, thriving in a fast-paced environment that values innovation, experimentation, and measurable impact. This role demands a high level of ownership and passion for building scalable creative systems and discovering successful advertising strategies.

Key Responsibilities

• Lead and oversee the entire paid social creative testing process, from hypothesis generation to creative testing and iteration.
• Develop targeted, performance-focused creative concepts guided by customer insights, market trends, competitor analysis, and campaign data.
• Establish and manage a structured roadmap for creative testing, prioritizing experiments with the highest potential business impact.
• Create comprehensive creative briefs for video editors, designers, UGC creators, content creators, and influencers, detailing messaging, hooks, audience selection, references, and testing goals.
• Manage multiple creative experiment briefs on a weekly basis, ensuring quality and alignment with strategic objectives.
• Analyze key performance indicators such as ROAS, CPA, CTR, hook rate, hold rate, conversion rate, messaging effectiveness, creative formats, talent performance, and audience segments.
• Convert creative performance data into actionable insights and future testing plans.
• Conduct continuous research on competitors, consumer behaviors, emerging trends, and advertising best practices, especially across Meta and TikTok platforms.
• Collaborate effectively with internal teams and external partners to ensure seamless execution of creative initiatives.
• Manage creative production workflows to deliver assets aligned with strategic priorities.
• Build repeatable experimentation frameworks to improve creative effectiveness and scalability over time.

Candidate Requirements

• Minimum of 3 years experience in creative strategy, performance marketing, or paid social roles within DTC or eCommerce settings.
• Demonstrated success in formulating and optimizing creative strategies specifically for Meta and TikTok advertising campaigns.
• Solid grasp of direct-response advertising principles and social-first creative formats.
• Proficient in analyzing campaign data to derive clear and actionable creative direction.
• Skilled at writing detailed and practical creative briefs for designers, editors, content creators, and influencers.
• In-depth knowledge of user-generated content (UGC) and performance creative best practices.
• Experience managing creative agencies or UGC production platforms.
• Strong organizational abilities to juggle multiple projects and experiments simultaneously.
• Excellent communication and collaboration skills across diverse teams.
• Familiarity with subscription-based eCommerce brands is advantageous.
• Experience utilizing creative research tools, Meta Ad Library, and competitor analysis techniques is preferred.
• Understanding of landing page optimization and alignment of creative with conversion funnels is a plus.
• Experience with project management tools such as ClickUp, Asana, or Monday.com is beneficial.
• Knowledge of AI-powered tools like ChatGPT, Claude, or Perplexity for creative ideation and research is an additional advantage.

Perks and Benefits

• Take ownership of creative strategy for influential paid social campaigns.
• Collaborate with a global, performance-driven, and supportive team.
• Influence creative decisions impacting company growth directly.
• Enjoy autonomy, visibility, and a high level of responsibility.
• Work in an innovative environment that encourages experimentation.
• Opportunity to establish and scale a creative testing function from its inception.
• Fully remote role with flexibility to work from any location.
• Competitive salary package with bonus opportunities.

Additional Information

This opportunity is managed on behalf of a partner company, which handles all application processes and next steps. Applications will be evaluated through an AI-assisted matching process to ensure fairness and efficiency, with shortlisted candidates forwarded to the partner company for final review. The final decision-making and interview process are conducted internally by the partner.

Applicants should be aware that submitting their application entails consent to data processing under data protection laws including GDPR. Artificial intelligence tools may assist recruitment but do not replace human judgment.