Creative Strategist - eCommerce (Mid to Senior)

About the Role

This full-time position is designed for a Creative Strategist adept at direct response marketing within the eCommerce sector. The role involves managing creative strategies for dynamic Australian eCommerce brands and working collaboratively with cross-functional teams to craft concepts, messaging frameworks, briefs, and testing plans aimed at driving tangible commercial success.

Responsibilities

• Analyze campaign data to construct informed testing strategies and roadmaps.
• Create hooks, scripts, messaging frameworks, and briefs that clearly guide visual content creators.
• Evaluate creative materials—including user-generated content, videos, and static ads—and provide targeted feedback to enhance performance.
• Engage directly with clients through monthly strategic discussions, content planning, shoot guidance, and storytelling direction.
• Collaborate with media buyers and growth strategists to enable rapid iteration and optimization.
• Continuously refine and apply strategic frameworks and playbooks that support the agency’s working methodology.

Candidate Profile

• Possess 2-3+ years experience in Creative Strategy, Performance Creative, or Paid Social, preferably with eCommerce or consumer packaged goods brands.
• Have a keen aptitude for direct response creative strategies, understanding market sophistication and how to develop hooks suitable for different awareness levels.
• Exhibit strong copywriting and messaging skills, including crafting hooks, angles, scripts, and ad copy geared toward conversion.
• Demonstrate confident verbal and written communication abilities with both internal teams and clients.
• Bonus qualifications: prior agency experience, familiarity with Meta and TikTok Ads, expertise in user-generated content, or direct response funnel strategies.

Additional Details

• Location: Remote, preferably within AU, NZ, or SEA time zones.
• Compensation: AUD 80,000 to 90,000 per year, including superannuation.
• Start Date: August 2026.
• Benefits: remote-first culture, direct mentorship from leadership including the Head of Creative Strategy, fast-paced and quality-focused team environment, and clear emphasis on driving profitable outcomes without unnecessary content.

Application Requirements

• Submission of resume (cover letter not required).
• Response to two questions: identify a recent ad that captured your attention (include link) and outline the key questions you would ask when a client requests ten new ads.