Creative Strategist - eCommerce (Mid to Senior)

Role Overview

This full-time remote position based in New Zealand (preferred time zones: Australia, New Zealand, Southeast Asia) offers a salary range of AUD 80,000 to 90,000 inclusive of superannuation, with a start date in August 2026. The Creative Strategist will lead creative strategy for prominent eCommerce brands across Australia, emphasizing direct response marketing that converts viewers into customers rather than simply creating aesthetically pleasing ads.

Key Responsibilities

• Analyze campaign results and design testing roadmaps reflecting data insights
• Develop messaging frameworks, scripts, hooks, and briefs to provide clear guidance to visual content creators
• Evaluate creative materials such as user-generated content, videos, static images, and carousels, delivering performance-focused feedback
• Engage directly with clients via strategy meetings, content planning, shoot direction, and narrative crafting
• Collaborate cross-functionally with media buyers and growth strategists to accelerate iteration cycles
• Maintain and enhance strategic frameworks and operational playbooks

Candidate Profile

• 2-3+ years experience in Creative Strategy, Performance Creative, or Paid Social roles, preferably with eCommerce or consumer packaged goods (CPG) brands
• Expertise in direct response (DR) creative concepts, understanding different awareness levels and market sophistication stages
• Strong copywriting and messaging skills, adept at developing hooks, angles, scripts, and ad copy designed for conversion
• Confident and effective communicator with internal teams and clients, capable of clear creative direction
• Preferred qualifications include agency experience and familiarity with Meta and TikTok advertising platforms, user-generated content, and direct-response funnel strategies

Work Environment and Culture

• Remote-first company with global team members across Australia, New Zealand, USA, Canada, Bali, and the Philippines
• Competitive remuneration as outlined above
• Access to mentorship from the Head of Creative Strategy and leadership team
• Fast-paced, quality-driven, and strategically focused team focused on driving profitable outcomes rather than just producing content

Application Requirements

• Submit your CV only (cover letter is not required)
• Answer two questions: 1) Name an ad that recently grabbed your attention and explain why
• 2) When a client requests "10 new ads," describe the questions you would ask before suggesting a strategy and rationale behind them