Editorial Director & Strategist (Creative / Marketing)

About Thinkso

Thinkso is a boutique creative agency operating fully remotely, headquartered in New York City. Established in 2006, the agency specializes in sophisticated brand communications for B2B and B2C professional services sectors such as finance, technology, legal, and business consulting. The company values strategic and editorial-driven work paired with outstanding design to effectively bring client messages to life, helping meet their business objectives.

The agency culture emphasizes four core principles: maintaining excellence, upholding integrity, embracing resourcefulness, and enjoying work. Thinkso prides itself on being efficient, intelligent, hardworking, and simultaneously supportive, fun, quirky, and kind. Commitment to equal employment opportunity is central, fostering a respectful work environment celebrating diverse identities and abilities.

Position Overview

Thinkso seeks an experienced strategic editorial director with a background in creative agencies to manage diverse client projects. This role is hands-on, requiring the development of editorial and brand strategies and crafting copy independently and collaboratively with project teams. Ideal candidates possess an idea-driven, strategic mindset with strong business insight and are experienced in multi-channel media across various industries, especially B2B professional services.

The role combines individual contribution with managerial duties, overseeing and guiding writers and freelancers, offering a balance between leadership and creative craft.

Key Responsibilities

• Act as a strategic thought partner for clients and creative teams.
• Conduct discovery activities such as interviews, surveys, and brainstorming sessions to gather essential client information.
• Lead desk research on clients' markets, competitors, and customers.
• Interpret research insights to formulate actionable marketing and creative strategies.
• Develop brand strategy elements including positioning, messaging frameworks, brand attributes, elevator pitches, and brand promises.
• Write a range of content from long-form articles to brief elements like headlines, campaign taglines, and naming.
• Create distinctive and authentic brand voices.
• Communicate strategies and creative rationale clearly and professionally to clients.
• Supervise writers and freelancers by providing constructive feedback and direction.

Candidate Requirements

• At least 7 years of relevant editorial and strategic experience.
• Exceptional ability to translate complex business concepts into clear, engaging English while understanding appropriate jargon use.
• Versatile writing skills spanning print and digital formats, long and short form content.
• Proven capacity to work independently and collaboratively with partners and the broader team.
• Strong attention to detail concerning grammar, spelling, and consistency.
• A passion for innovative and appropriately creative professional services marketing.
• Comfortable managing projects autonomously as well as in team collaboration.
• Alignment with Thinkso's core values and aptitude for thriving in a remote working environment.

Benefits

• Health, dental, and vision insurance coverage.
• 401(k) retirement savings plan.
• Paid company holidays and personal time off that increases with tenure.
• A supportive work-life balance with an average workweek under 40 hours.
• Opportunity to participate in paid pro bono projects like Give a Brand!
• Fixed annual salary of $125,000, plus potential annual bonus (salary non-negotiable to ensure pay equity).

Additional Information

Candidates are encouraged to review Thinkso's portfolio to assess fit before applying. Applications should consist of a cover letter, resume, and writing samples submitted directly to the company email rather than through external application platforms.