Chief Marketing Officer

Overview

We are seeking a Chief Marketing Officer (CMO) to join a multi-entity retail organization operating across several states in the United States. This leader will spearhead brand strategy, drive demand generation, accelerate customer acquisition, and increase revenue during a pivotal phase of company growth. Ideal candidates will bring extensive experience leading marketing transformations in franchise and corporate turnaround scenarios as well as high-growth business settings. Preference is given to applicants located in the Eastern or Central Time zones.

Core Responsibilities

• Design and implement a comprehensive marketing strategy aligned with corporate growth targets.
• Lead efforts around company repositioning, brand redevelopment, and go-to-market activities.
• Develop and manage integrated marketing campaigns that boost customer acquisition, retention, and geographic or market segment expansion.
• Leverage proven expertise in turnaround, restructuring, or transformational marketing environments.
• Enhance market and customer confidence via strategic messaging and brand rejuvenation.
• Deploy growth tactics scalable to high-growth company contexts.
• Collaborate with sales and business development units to create marketing programs that generate a strong sales pipeline.
• Assist in fostering strategic partnerships and expanding channel relationships.
• Pinpoint expansion opportunities by analyzing customer insights, market data, and competitor intelligence.
• Ensure marketing budgets produce measurable increases in revenue and customer lifetime value.
• Oversee external agencies, consultants, and vendors to optimize outcomes.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• Minimum 15 years of progressively responsible marketing leadership experience, including senior executive roles.
• Demonstrated success in guiding marketing during business turnarounds, repositioning, or transformation initiatives.
• Proven ability to drive revenue growth and customer acquisition effectively.
• Exceptional skills in strategic planning, leadership, and execution of marketing initiatives.
• Comprehensive knowledge of modern marketing tactics, including digital marketing, brand management, communication strategies, analytics, and customer experience management.

Compensation

Salary ranges from $175,000 to $195,000 annually plus bonuses, dependent on experience, education, and other factors.