Chief Marketing Officer

About the Company

Our client is a leading multinational delivering asset-specific AI solutions for heavy manufacturing sectors. Their innovative platform integrates mechanical and process signals to provide actionable insights for maintenance and reliability teams, going beyond dashboards and alerts by delivering precise outcomes. With over 8 years of experience and deployment across 946 plants in 26 countries, the platform supports nine heavy manufacturing verticals, including Cement, Steel, Metals & Mining, Tire, Pulp & Paper, Chemicals & Fertilizers, FMCG/F&B, and Pharma & Personal Care. Their mission is to advance autonomous manufacturing by creating end-to-end AI systems that enable connected digital cores for efficient and reliable production.

Position Overview

We are searching for a strategic and growth-focused Chief Marketing Officer to lead the global marketing efforts, primarily targeting North America. This leadership role is accountable for driving pipeline development, demand and lead generation, and marketing's direct impact on annual recurring revenue (ARR), market expansion, and category positioning. The successful candidate will spearhead the creation and scaling of a data-driven marketing organization aimed at producing high-quality marketing and sales-qualified leads, accelerating enterprise pipeline growth, and enabling efficient customer acquisition.

Responsibilities

• Develop and implement overarching marketing strategies aligned with revenue and growth objectives.
• Own demand generation and marketing-sourced pipeline, working closely with Sales to manage shared funnel and service level agreements.
• Lead branding, positioning, and messaging to define category narratives and competitive advantages.
• Manage product marketing initiatives, including launches, go-to-market strategies, and sales enablement.
• Build and oversee the marketing organization covering demand generation, content, product marketing, communications, operations, and design.
• Control marketing budget with a focus on return on investment, monitoring customer acquisition cost (CAC), payback periods, and pipeline contribution.
• Drive marketing technology stack management along with analytics, attribution, funnel metrics, and forecasting.
• Lead corporate communications, public relations, analyst relations, and thought leadership programs.
• Support geographic and market expansion efforts through tailored go-to-market strategies.

Success Metrics for First Year

• Marketing-driven pipeline and ARR targets met or exceeded.
• Consistent delivery of monthly and quarterly marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).
• Improved metrics for CAC, CAC payback, and pipeline conversion rates.
• Established clear and differentiated market positioning with a strong, accountable marketing function in place.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related discipline; MBA is preferred.
• Over 12 years of progressive leadership experience in marketing, including several years at VP or CMO levels.
• At least 7 years in B2B or enterprise technology/SaaS marketing, preferably with experience focused on industrial, manufacturing, or complex enterprise market segments.
• Demonstrated success in meeting and surpassing lead generation, MQL/SQL, and pipeline objectives.
• Experience leading marketing teams in high-growth technology firms and aligning closely with sales for unified revenue goals.
• Strong knowledge of subscription, recurring revenue, and outcomes-based business models; adept in marketing financial metrics such as CAC, payback, and ROI.
• Experience with international markets is an advantage.

Technical Proficiencies

• Customer Relationship Management (CRM) tools, notably HubSpot.
• Marketing automation platforms such as Marketo, HubSpot, and Pardot.
• Analytics tools including Google Analytics.
• Search Engine Optimization (SEO) and Search Engine Marketing (SEM) platforms.
• Account-Based Marketing (ABM) platforms like 6sense and Demandbase.
• Content Management Systems (CMS).
• AI-powered marketing applications and marketing attribution systems.

Preferred Experience

• Experience with high-growth SaaS startups and scale-ups.
• Expertise in North American and global go-to-market (GTM) strategies.
• Background in enterprise B2B sales environments, especially industrial/manufacturing/heavy-industry sectors.
• Knowledge of Account-Based Marketing and product-led growth strategies.
• Skills in AI-driven marketing approaches.
• Familiarity with international marketing across North America, EMEA, and APAC regions.

Core Competencies

• Strategic thinking and commercial acumen.
• A strong revenue-oriented mindset.
• Proven expertise in demand generation.
• Customer-focused approach.
• Effective executive communication and brand development.
• Capability in product storytelling and data-driven decision making.
• Leadership in driving change and innovation.
• Team building and fostering cross-functional collaboration.

Additional Information

This is a remote position based in the United States. The company is committed to diversity and inclusion in its hiring procedures.