Chief Marketing Officer

About Beycome

Beycome is an innovative digital real estate platform aiming to make home buying and selling more affordable by eliminating traditional commissions and middlemen layers. Our mission is powered by technology to return control to consumers. Despite a lean team of six and AI assistant 'Artur,' we have closed over 18,000 homes and saved users more than $208 million. We operate swiftly and intentionally, challenging the status quo in real estate.

Role Overview

We are seeking a forward-thinking Chief Marketing Officer (CMO) combining analytical rigor in performance marketing with creative vision. This role demands eagerness to experiment, iterate, and expand successful initiatives. The CMO will lead full-funnel growth from acquisition to retention, innovating beyond traditional advertising by tapping into emotional, data-driven campaigns that shape industry transformation.

Key Responsibilities

• Lead paid growth efforts across platforms including Meta, Google, YouTube, TikTok, and emerging channels.
• Develop, refine, and scale marketing funnels focused on conversion performance.
• Build and oversee attribution models focusing on CAC, LTV, and payback periods.
• Collaborate closely with product and engineering teams to enhance activation and user retention.
• Manage tracking, deep-linking, and retargeting technologies such as AppsFlyer, Firebase, or Adjust.
• Implement ongoing A/B tests across creatives, audience segments, landing pages, and offers.
• Partner with creative teams to produce compelling ads including UGC, video content, and innovative concepts.
• Manage budgets effectively by scaling successful campaigns and discontinuing underperforming ones promptly.
• Deliver insightful performance reports and recommendations directly to company leadership.

Candidate Requirements

• Demonstrated leadership experience within real estate, proptech, or fast-growing real estate marketplaces, with deep understanding of seller, buyer, agent, title, and mortgage dynamics.
• Proven capability to establish a marketing department, including strategy development, team building, technology selection, branding, content creation, paid user acquisition, lifecycle marketing, and partnership cultivation.
• Hands-on experience in startup environments, comfortable with rapid iteration and direct execution without reliance on large teams or agencies.
• Strong focus on performance metrics—able to create predictable acquisition channels, improve conversion rates, optimize CAC and ROAS, and directly link marketing efforts to revenue generation.
• Expertise in crafting a unique brand presence that differentiates beycome from conventional brokerages and other proptech firms, promoting it as an integrated platform for buying, selling, and closing homes.
• Excellent collaborator able to work cross-functionally with sales, product, operations, and executive teams to turn customer insights and data into measurable growth campaigns.

Benefits

• Competitive salary package
• Comprehensive health, dental, and vision insurance coverage
• Paid time off for rest and rejuvenation
• Opportunity to lead and shape the marketing function and growth strategy at a pivotal leadership level

Application Instructions

We value candidates beyond resumes. Please submit a brief video introducing yourself along with your motivation for joining Beycome by emailing it to the provided contact.