Chief Growth Officer

About Elevation Capital and the Role

Elevation Capital is a globally influential conglomerate with diverse businesses in consumer packaged goods, hospitality, technology, real estate, non-profit, and venture investments. Under the guidance of a self-made founder and a seasoned executive team, the company aspires to establish category-leading enterprises that generate lasting value.

We are on the lookout for an outstanding Chief Growth Officer to spearhead the next stage of expansion for a growing consumer packaged goods portfolio company within our group. Reporting directly to the CEO and collaborating closely with executive leadership, this role entails owning the firm's commercial strategy, driving revenue growth, and enhancing enterprise value. This is a unique chance to develop one of Canada's forthcoming defining consumer brands.

Key Responsibilities

• Formulate and implement a comprehensive commercial strategy targeting revenue growth, profit maximization, market share expansion, and enterprise value enhancement.
• Lead multiple areas including Sales, Marketing, Ecommerce, Direct-to-Consumer efforts, Customer Acquisition, Revenue Growth Management, Commercial Planning, and Strategic Partnerships.
• Create credible growth plans aimed at doubling revenues while simultaneously boosting profitability and commercial efficiency.
• Broaden retail distribution nationwide and optimize performance of retailers, distributors, and partners.
• Drive growth across omnichannel platforms such as retail outlets, e-commerce, wholesale, DTC, marketplaces, affiliates, and emerging channels.
• Manage pricing strategies, promotional investments, portfolio choices, trade spending, revenue management, and commercial capital allocation meticulously.
• Enhance customer acquisition, retention, lifetime value, and marketing ROI through disciplined testing and data-driven decision-making.
• Lead efforts for product innovation, category expansion, exploring international markets, forging strategic alliances, and evaluating acquisition targets to secure sustained growth.
• Build and develop a high-caliber commercial leadership team by recruiting, coaching, and mentoring.
• Incorporate AI, automation, analytics, and modern technologies to refine forecasting, creative processes, experimentation, productivity, and decision quality.
• Collaborate closely with Finance, Operations, Supply Chain, and Product Development to ensure commercial strategies translate effectively into profitable execution.
• Present commercial plans and performance updates to the CEO, Board of Directors, investors, and key partners.

Ideal Candidate Profile

The successful candidate will have a track record of scaling high-growth consumer packaged goods businesses, ideally growing revenues from around $50 million to over $200 million annually or demonstrating equivalent commercial scale-up. They should have held executive roles overseeing both Sales and Marketing functions, with a clear ability to unify brand management, retail, ecommerce, DTC, pricing, promotions, revenue management, innovation, and strategic commercial planning under one cohesive growth framework.

This is a builder role requiring entrepreneurial spirit, brand creation experience, market share growth, product launches, new channel development, and strategic foresight to uncover opportunities competitors miss. The candidate should excel in founder-driven environments where rapid decision-making, ownership, sound judgment, and execution are paramount.

Experience & Qualifications

• More than 15 years in executive-level commercial leadership roles.
• Held titles such as Chief Growth Officer, Chief Commercial Officer, Chief Revenue Officer, EVP Commercial, EVP Growth, President, General Manager, or similar senior roles.
• Proven accomplishment in scaling high-growth consumer companies via transformative commercial strategies.
• Executive accountability for both sales and marketing disciplines.
• Deep knowledge of consumer packaged goods, beverages, dietary supplements, wellness, food sectors, or other tightly regulated or advertising-sensitive consumer categories.
• Strong financial acumen encompassing pricing strategy, capital allocation, profitability analysis, forecasting, and revenue management.
• Experience preparing companies for strategic transactions including acquisitions, recapitalizations, or exits.
• Practical application of AI, analytics, and automation to elevate commercial results.
• Exceptional communication skills with proven influence among founders, boards, investors, and senior leadership.

Compensation

The compensation package includes executive-level pay, significant long-term incentives, and a pivotal role in building one of North America's premier consumer brands.