Creative Strategist - Performance Marketing (DTC)

About SkyHouse Agency

SkyHouse Agency is a results-oriented, data-driven digital marketing firm managing substantial advertising budgets monthly on platforms such as Meta, YouTube, and emerging channels. Our expertise lies in accelerating direct-to-consumer brands through systematic experiments, fast-paced creative development, and thorough performance evaluations.

Role Overview

We are looking for a results-focused Creative Strategist to lead and own the performance of various marketing offers. This role bridges psychology, data analysis, copywriting, and execution. The ideal candidate will demonstrate leadership by taking full ownership of assigned campaigns, guiding the creative process, and ensuring strategy, implementation, and outcomes meet high standards.

Key Responsibilities

• Manage and take responsibility for the success of assigned offers and their results.
• Design and maintain creative testing plans driven by data insights, customer psychology, and business goals.
• Generate and prioritize innovative campaign ideas, hooks, and tests.
• Craft compelling, effective copy for paid advertisements and acquisition materials.
• Lead and provide clear, actionable guidance to designers and video editors.
• Oversee creative workflows by setting priorities, managing deadlines, and ensuring quality outputs.
• Track campaign performance using analytics and split tests, analyzing funnel metrics to determine next tests.
• Prepare weekly performance reports featuring key insights, metrics, and recommendations.
• Use project management tools to maintain organization and meet deadlines.
• Engage in client meetings to communicate performance data and strategic next steps.
• Keep abreast of emerging trends, new creative formats, tools, and integrate AI technologies into workflows.

Requirements

• Proven direct-response copywriting skills that capture attention and motivate action.
• Ability to translate customer insights, pain points, and market research into fresh campaign strategies.
• Familiarity with performance marketing data, tracking methodologies, split testing, and funnel analysis to identify improvement areas.
• Strong creative judgment regarding the effectiveness of performance-focused visuals and videos.
• Capability to write clear briefs and provide useful, constructive feedback to creative teams.
• Excellent verbal and written communication skills, attention to detail, and reliability under pressure.
• Proficiency with Microsoft Office, particularly Excel and PowerPoint for data organization and presentations.
• Experience integrating AI tools into routine workflows and eagerness to learn new platforms.
• Exceptional responsiveness, particularly to urgent marketing opportunities or issues, including availability to work Eastern Time hours and occasional evenings/weekends.

Preferred Qualifications (Not Mandatory)

• Experience managing or assisting with paid campaigns on platforms like Meta Ads Manager, Google Ads, YouTube, or TikTok.
• Advanced Excel skills such as pivot tables, lookup formulas, dashboard creation, and handling large datasets.
• Basic video editing skills or experience producing advertising content with AI-based video, image, voice, or audio tools.
• Familiarity with AI models and command-line tools such as Claude Code or Codex for automation or tool creation.
• Knowledge of tracking technologies including pixels, attribution models, APIs, webhooks, JSON, and developer browser tools.

Ideal Candidate Traits

• Leads by taking initiative and full ownership without shifting blame.
• Strives for excellence and pushes both self and team towards higher standards.
• Works well in a driven, ambitious team environment focused on success.
• Willingness to execute difficult tasks and engage in challenging discussions to achieve outstanding results.
• Eagerness for constructive feedback and continual growth.
• Competitive, accountable, and motivated by delivering high-quality results.

Compensation Structure

This position offers a performance-based pay model where a significant portion of your earnings depends on your results and contribution to the creative team’s success. Rewards align with your impact and campaign performance, designed for those seeking meaningful earning potential tied to performance.