Brand & Consumer Activation Manager - Kérastase

Overview

Join L’Oréal as the Brand & Consumer Activation Manager for Kérastase in Auckland, New Zealand. You'll represent a leading luxury haircare brand, connecting it with discerning consumers and premium salons by orchestrating compelling brand experiences across both digital and physical platforms.

Key Responsibilities

• Create and implement sophisticated activation campaigns to boost brand prestige, engage consumers, and drive Kérastase sales throughout New Zealand.
• Collaborate with ANZ Advocacy & Influencer Managers to devise and execute influencer strategies, sourcing and building strong relationships with local content creators to enhance brand authenticity and visibility.
• Lead local event planning and execution, partnering with ANZ teams to bring regional strategies to life through exceptional events, pop-ups, and salon activations tailored to the New Zealand market.
• Work closely with sales, marketing, and education departments to ensure a seamless and luxurious brand experience for salon partners and their clients.
• Develop and maintain strategic partnerships with prominent salons, luxury retailers, and industry influencers to foster brand loyalty and advocacy.
• Analyze market trends and campaign results to refine marketing efforts, improve return on investment, and further establish Kérastase as a leader in luxury haircare.

Candidate Profile

• Proven track record in brand activation, ideally within luxury or premium brand sectors.
• Strong background in influencer marketing with intimate knowledge of New Zealand's creator economy and successful experience managing impactful social media advocacy campaigns.
• Demonstrated operational expertise and hands-on capability in executing complex local activations supporting larger regional strategies.
• Customer-focused approach with a deep understanding of luxury consumer behaviors and journeys.
• Excellent project management skills to effectively coordinate high-end events and campaigns from initial concept through execution.
• Strong analytical abilities to utilize data in strategic decision-making.
• Outstanding stakeholder engagement skills to collaborate with local and regional teams.

What You Will Gain

• An opportunity to step outside your comfort zone and expand your professional boundaries with encouragement to innovate and take calculated risks.
• Immediate responsibility without sidelining, contributing meaningfully from day one.
• An inclusive workplace welcoming diversity across ethnicity, background, age, gender, and abilities, fostering an environment where everyone feels valued and heard.
• The chance to contribute to broader societal and environmental initiatives linked to L’Oréal’s brand ethos.

About L’Oréal

With a presence in 150 countries and over a century of leadership in beauty innovation, L’Oréal is the global industry leader with €42 billion in consolidated sales. Committed to inclusivity and sustainability, L’Oréal continues to solve large-scale challenges while contributing to a better world and planet.

The L'Oréal Professional Products Division boasts more than 115 years of pioneering spirit, blending cutting-edge technology with environmental responsibility. It fosters unique, personalized beauty experiences and champions reducing waste to build hope for the future.