Brand and Content Strategist

Role overview

This is a high-impact brand and content role for a Germany-based professional supporting a fast-moving B2B SaaS business focused on AI visibility, SEO, and digital discovery. You will help define how the brand is perceived across every marketing touchpoint, bringing together social, paid, SEO, web, and customer storytelling into one clear narrative system.

Working with senior marketing stakeholders, you will contribute to category-defining messaging in a market that is changing quickly. The role suits a strategist who looks beyond individual channels and builds influence through consistent, high-quality storytelling. It is a remote-first environment with a strong emphasis on autonomy, clarity, and creative ownership, and your work will directly affect market perception and enterprise growth.

Key accountabilities

• Build and run a unified brand and content strategy across all marketing channels so the messaging stays aligned across social, paid media, SEO, case studies, and website content.
• Write strong LinkedIn and broader social content that supports thought leadership and sharpens positioning in the AI visibility and SEO space.
• Own the connected content ecosystem and make sure every asset reinforces the overall brand story and strategic objectives.
• Prepare briefs, coordinate with teams, and review creative for LinkedIn and Google paid campaigns in partnership with performance marketers.
• Create persuasive case studies and long-form content that turn customer wins into material that supports sales conversations.
• Steer internal or external SEO content contributors so their work stays consistent with the wider brand message and content direction.
• Help define the brand’s visual and verbal presence across digital channels while working within design systems and alongside designers.
• Use tools such as Figma and AI-assisted content platforms to produce, refine, and scale content efficiently.

Candidate profile

The ideal applicant has several years of experience in brand, content strategy, or marketing, preferably in a B2B SaaS setting. You should have a track record of shaping brand stories that drive attention, credibility, and engagement, along with strong writing skills and the ability to produce polished, senior-level copy that avoids generic phrasing.

You also need hands-on experience with design systems and tools such as Figma or Canva, plus the ability to brief designers effectively. A solid understanding of how content channels work together is important, as is the curiosity to learn technically complex subject areas such as AI, SEO, or infrastructure. Strong communication, coordination, and stakeholder management skills are essential in a fast-paced environment, and comfort using AI tools while maintaining editorial judgment is expected.

What is offered

• Fully remote work with complete flexibility on where you work and when you work.
• High independence in organizing your workflow and executing your ideas.
• A low-bureaucracy environment with a quick pace and streamlined decision-making.
• A supportive, collaborative, and friendly international team culture.
• Access to a global SaaS network for learning and professional exchange.
• Flexible time off to help maintain rest and balance.
• The chance to help shape a brand at a pivotal moment in the AI and SEO category.
• Possible conversion into a permanent role depending on performance and business growth.

Application and hiring process

This opportunity is shared on behalf of a partner company, which handles applications and the next stages of the process. Applications are reviewed through an AI-assisted matching process designed to assess fit fairly and quickly against the role’s core requirements. The strongest matches are shortlisted and passed to the hiring company, whose internal team manages interviews, assessments, and the final hiring decision.

Data privacy and AI use

By submitting an application, you consent to the processing of your personal data for candidate assessment and sharing relevant information with the hiring employer. This is done on the basis of legitimate interest and pre-contractual measures under applicable data protection laws, including GDPR. You may request access, correction, deletion, or objection at any time.

Artificial intelligence tools may be used to assist with parts of recruitment, such as application review, resume analysis, response evaluation, and identifying possible inconsistencies or verification signals in submitted materials. These tools support the recruitment team but do not replace human judgment, and all final hiring decisions are made by people.