B2B GTM and Growth Marketer | AI-First

About the Role

This role is on behalf of a partner organization seeking an experienced B2B Go-To-Market (GTM) and Growth Marketer with an AI-first approach based in Australia. The successful candidate will strategize and implement go-to-market initiatives specifically for SMB clients using innovative AI-driven methods. The position involves close collaboration with executive leadership to craft market strategies, establish qualified sales pipelines, and construct repeatable growth frameworks that accelerate company expansion.

This hands-on role requires leading outbound marketing strategies, fostering partnerships, cultivating personal branding, and deploying AI-enabled automation to effectively engage key decision-makers and develop scalable acquisition channels. The role offers significant ownership in shaping product positioning, messaging, and advancing growth projects while building novel GTM processes from scratch, thriving in a dynamic and fast-moving business landscape.

Key Responsibilities

• Design and implement comprehensive B2B and SMB-focused GTM plans, guiding efforts from market positioning through to customer acquisition.
• Identify and segment target customers, develop ideal customer profiles, and tailor messaging to strengthen competitive positioning.
• Generate a qualified sales pipeline via outbound campaigns, strategic collaborations, industry workshops, events, and networking forums.
• Manage executive branding initiatives including thought leadership activities, speaking engagements, and strategic content creation.
• Develop scalable, AI-powered workflows to automate marketing outreach, lead generation, and operational processes.
• Create, document, and improve GTM playbooks for consistent adoption and scaling throughout the organization.
• Partner with leadership to prioritize growth-related projects, analyze performance metrics, and optimize conversion strategies.
• Track and evaluate critical pipeline and growth indicators to maintain steady business development outcomes.

Required Qualifications and Skills

• Significant entrepreneurial experience in B2B growth marketing targeting SMB segments with proven track record.
• Familiarity with complex B2B sales processes involving contracts valued around €24,000 or greater.
• Deep understanding of buyer journeys, demand generation, and pipeline progression.
• Successful background in developing and executing outbound strategies, partnership initiatives, and executive brand positioning.
• Strong AI-first perspective with practical experience in AI tools, automation technologies, or agentic workflows for scaling marketing and sales activities.
• Outstanding strategic planning abilities coupled with operational execution and discipline.
• Excellent communication and copywriting skills, notably in supporting executive or founder branding efforts.
• Independent worker who is adept at prioritization in a fast-paced, fully remote setting.
• Collaborative attitude with a focus on results and continuous growth.

Benefits

• Fully remote employment with flexible collaboration options from any location.
• Chance to contribute to and scale a flourishing business segment entering new markets.
• Profit sharing and equity opportunities.
• Company-provided equipment to support remote functionality.
• Paid vacation and leave benefits.
• High degree of ownership with direct work alongside executive leaders.
• Engagement with a diverse global team that emphasizes innovation, AI advancements, and growth.

Additional Information

Applications are processed through an AI-driven matching system designed for efficient and impartial candidate evaluation, with final hiring handled by the partner company’s internal recruitment. Data privacy adheres to GDPR standards; AI technologies assist recruitment processes but do not replace human decisions.