Director of Marketing

Company Overview

Gridline is transforming private markets by making them more efficient, intelligent, and accessible. Our Turnkey Alternatives Management Platform (TAMP) serves wealth managers, RIAs, family offices, and private banks by providing a ledger-native system of record that comprehensively tracks investment activities to streamline private market operations.

Supported by an $18.5M Series A investment led by FINTOP, we combine deep expertise in enterprise technology and alternative investments to create vital infrastructure and data standards that define the future of private market investing.

Role Summary

We seek a Director of Marketing with strong product marketing expertise to craft and communicate Gridline's market positioning and brand narrative. This senior position will work in partnership with Revenue Operations and Sales teams, translating our complex fintech solutions into persuasive messaging that resonates with RIAs, GPs, and private banks. The role requires building an AI-driven marketing engine for scalable, high-quality content production while maintaining precise and authoritative communications throughout the customer journey.

Key Responsibilities

• Direct content strategy to efficiently produce insightful thought leadership materials such as white papers and case studies without sacrificing accuracy or quality.
• Develop and maintain core messaging frameworks that establish a unique and defensible brand voice tailored to target audiences.
• Create sales enablement materials including pitch decks, brochures, and microsites that effectively support complex enterprise sales processes.
• Collaborate with Product and Sales teams to plan and execute go-to-market strategies for new product features, ensuring clear communication of value propositions.
• Manage Gridline's digital presence and external communications to uphold consistent, premium brand standards across all marketing channels.
• Utilize AI-driven tools for competitive intelligence, market research, automation of workflows, and SEO enhancements to anticipate and lead market trends.

Candidate Profile

• Over 7 years of marketing experience with a minimum of 5 years dedicated to product marketing within B2B SaaS, preferably fintech or wealthtech sectors.
• Strong capabilities in technical writing, sales enablement, and CRM software mastery.
• Proficient in leveraging AI technologies (e.g., Gemini, Claude) to enhance creative and research processes.
• Located in or willing to work onsite in Atlanta, GA with a hybrid work arrangement.

Benefits and Culture

• Opportunity to influence a Series A fintech company approaching a critical growth phase.
• Engagement with meaningful mission-driven work revolutionizing private market infrastructure.
• Collaborative environment with seasoned professionals passionate about scaling startups.
• High level of autonomy and ownership over responsibilities.
• Comprehensive benefits including competitive salary, equity participation, flexible PTO, and robust medical, dental, and vision insurance coverage.

Equal Opportunity Statement

Gridline is committed to providing equal employment opportunities without discrimination based on legally protected characteristics. We incorporate AI tools to assist our recruitment process but maintain human decision-making for final hiring outcomes.

Compensation

Salary is influenced by factors such as specialized skills, experience, and educational background and forms one aspect of the total rewards package offered.