Associate Director - Residential Marketing

About Red Sea Global

Red Sea Global is a visionary developer dedicated to transforming how we live, work, and travel. With a focus on people and the planet, the organization leads initiatives aligned with Vision 2030 and pioneers regenerative tourism worldwide. Joining Red Sea Global means becoming part of a positive movement for Saudi Arabia and beyond.

Role Purpose

The Associate Director - Residential Marketing will contribute to formulating and implementing residential marketing strategies. The primary focus is the development of luxurious residential marketing propositions and campaigns across all Red Sea Global residential projects, ensuring consistent creativity and precision in every aspect.

Key Responsibilities

• Assist the director in designing and executing marketing strategies locally, within the GCC, and internationally, aimed at boosting buyer interest and sales.
• Oversee agency partnerships to guarantee quality creative results delivered on schedule and good value.
• Collaborate closely with corporate and destination marketing teams to maintain unified campaign and activity planning.
• Produce captivating luxury marketing materials, both digital and offline, to aid the residential sales team in appealing to potential buyers.
• Coordinate with operator brands on marketing collateral production and approval processes.
• Partner with event management agencies to design launch events, exhibitions, and activations attracting ultra-high-net-worth (UHNW) and high-net-worth (HNW) clients, generating buyer leads.
• Enhance the residential show suite to offer exceptional experiences.
• Work together with digital teams to optimize the luxury residential presence on all Red Sea Global digital platforms.
• Develop and execute digital marketing strategies including paid campaigns to drive lead generation and conversions.
• Collaborate with media agencies to increase residential project awareness and reach.
• Engage with PR and social media agencies to develop compelling content strategies to spark interest in luxury residential offerings.
• Create brand partnerships and affinity programs with luxury brands aligned to Red Sea Global's positioning.
• Set departmental key performance indicators (KPIs) to assess campaign effectiveness and guide future investment choices.
• Help shape product, channel, and customer strategies for current and upcoming residential assets.
• Manage the residential marketing budget in coordination with the Chief Development Officer and other teams including sales, finance, investment, project management, and development.
• Drive individual and team performance by providing leadership, support, and guidance to ensure achievement of KPIs.

Policies and Procedures

• Adhere to all relevant functional policies, procedures, standard operating protocols, and guidelines to ensure consistency and control in work execution.
• Assist in preparing accurate and timely management information system (MIS) reports in alignment with corporate and functional standards.

Safety, Quality, Environment

• Implement safety, quality, and environmental management instructions to ensure employee safety, legal compliance, superior product/service quality, and environmental responsibility.

Continuous Improvement

• Contribute to identifying opportunities for continual enhancement of departmental systems, workflows, business processes, and productivity, aligning with international best practices.

Internal and External Stakeholders

Key internal contacts include the Chief Development Officer, Executive Directors of project developments, Chief Marketing Officer, Residential Sales Director, and corporate/destination marketing teams. External relationships involve residential creative agencies, hotel brand marketing teams, PR and social media agencies, event agencies, paid media agencies, consultants, suppliers, and other service providers.

Qualifications and Experience

• Bachelor's degree in marketing or business management.
• Proven luxury residential real estate or resort marketing experience on an international level.
• At least six years of prime residential development marketing experience with major real estate developers or global property firms.
• Knowledge of UHNW and HNW clients' real estate needs from a marketing standpoint.
• Familiarity with luxury residential market environments in Saudi Arabia and the GCC.
• Excellent command of English, both spoken and written.
• Residential marketing expertise, capable of crafting luxury residential marketing campaigns.
• Strategic thinker with a focus on execution.
• Strong project management skills.
• Collaborative, dependable, and passionate about leading launch events and ensuring timely delivery.
• Confident presenter and effective communicator with active listening and questioning abilities.
• Team-oriented and enthusiastic about taking on new challenges.