Assistant Brand Manager, Wellbeing Collective UK

About the Role

The Wellbeing Collective Group at Unilever manages a dynamic set of health and wellness brands focused on enhancing people's daily wellbeing. This portfolio includes notable brands such as OLLY, Liquid I.V., Nutrafol, SmartyPants, Welly, Onnit, and Equilibra from Italy. Despite their individual distinctions, the brands share a commitment to outstanding consumer experiences and growth on an international scale. The Assistant Brand Manager position is crucial to accelerating business growth, especially as Liquid I.V., a disruptive functional hydration brand, continues to expand in the UK market since its launch in March 2024. This role aims to promote vitality for both people and the planet through innovation, ownership, and a pioneering attitude.

Key Responsibilities

• Ensure timely and flawless execution of marketing innovations and campaigns tailored to the UK market.
• Lead cross-functional projects to meet growth and profitability goals while managing stakeholder expectations carefully.
• Analyze the category, competition, and consumer insights to shape strategy and tactics.
• Oversee marketing budgets to optimize resource allocation and achieve financial targets.
• Create compelling brand presentations and innovation reviews for internal teams and external partners.
• Collaborate with agencies to design bold and disruptive integrated media and point-of-sale plans to enhance brand visibility both online and offline.
• Leverage data analytics to experiment, refine approaches, and enhance brand performance.

Candidate Profile

• Possesses relevant marketing experience, ideally within the consumer packaged goods sector.
• Demonstrates strong analytical capabilities and a solid understanding of digital and social media marketing.
• Exhibits a thorough knowledge of retail environments and effective project management skills.
• Experienced in leading cross-functional teams and managing agency/media relationships.
• Proactive, with excellent interpersonal and communication skills.
• Comfortable operating in fast-changing, sometimes ambiguous environments.
• Passionate about health and wellbeing markets.

Desired Attributes

• Energetic and adaptable, thriving in fast-paced, start-up-like environments with entrepreneurial energy.
• Creative thinker capable of pushing boundaries and introducing innovative ideas to support demand generation.
• A collaborative team player who emphasizes collective success over individual gains.
• Flexible and able to manage multiple projects under shifting circumstances.
• Results-focused with keen attention to detail and a commitment to meeting key performance indicators.
• Maintains a positive and energetic team spirit through a "work hard, play hard" mentality.
• Initiative-driven pioneer willing to lead new ventures and set trends within the functional hydration sector.
• Digitally savvy with a robust knowledge of social media trends and influencer marketing.
• Data-driven in decision-making, skilled at interpreting performance and category data to enhance campaign efficacy.

Additional Information

The role is based in the 100 Victoria Embankment office in London, with plans for relocation to a new sustainable Unilever campus in Kingston by early 2025. Unilever provides competitive salaries, pension plans, annual bonuses, discounted staff shopping, gym access, and share ownership opportunities. The company supports flexible working arrangements and prioritizes employee wellbeing, diversity, inclusion, and family-friendly policies. Reasonable adjustments are available during recruitment to support applicants’ needs.

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