Art Director, Brand & Concepts

About the Company

Stio is a mountain-focused omnichannel brand that creates and sells apparel, footwear, and accessories designed to be functional, innovative, and visually refined. Rooted in Jackson, Wyoming and inspired by the Teton Range, the company reaches customers through its website, catalog, wholesale/B2B channels, and Mountain Studio retail locations.

The brand emphasizes environmental responsibility and community stewardship through preferred materials, Bluesign-approved textiles where practical, supply chain audits, and responsible workplace practices. Stio also prioritizes access and inclusion, and aims to serve people of all races, genders, beliefs, backgrounds, and abilities.

Role Overview

The Art Director, Brand & Concepts will define how the brand is expressed across campaigns, product launches, packaging, retail spaces, events, and identity systems. Working closely with the Associate Creative Director, this person will develop and deliver creative that is distinctive, emotionally engaging, and aligned with mountain culture.

This position calls for someone who can think strategically and conceptually, present ideas to senior leaders with confidence, and turn those ideas into polished creative assets. The role also includes hands-on art direction for lifestyle photo and video shoots, working alongside photographers, stylists, filmmakers, models, and athletes.

Brand Creative and Identity

Guide and refine the visual language of the brand, including guidelines, logo usage, typography, color systems, and overall design standards. Build creative systems that maintain consistency while allowing the brand to evolve in fresh ways. Bring a distinct point of view so the work feels uniquely aligned with the brand rather than simply following trends.

Campaign Concepting

Lead creative development for seasonal campaigns and product launches in collaboration with the Associate Creative Director. Convert brand strategy and seasonal briefs into clear visual directions, from mood boards and frameworks through final delivery. Present creative concepts to leadership with a strong narrative and ensure the work supports both brand growth and commercial goals.

Packaging, Collateral, and Print

Art direct packaging across product categories and keep it aligned with the overall brand identity. Create supporting materials such as hang tags, labels, and print collateral that match the brand’s quality standards and aesthetic.

Retail, Stores, and Events

Work with retail and marketing teams on creative for new Mountain Studio store openings, in-store brand experiences, and events. Shape cohesive physical storytelling through signage, fixtures, graphics, and experiential touchpoints.

Video and Motion

Create storyboards and visual treatments for video and motion content that support campaign ideas. Collaborate with production partners and internal teams to ensure the final output stays on-brand and on brief.

Cross-Functional Collaboration and Leadership

Partner with Brand Marketing, Digital, E-commerce, Product, and Retail teams to keep creative consistent across channels. Contribute to briefs, reviews, and feedback cycles with a high standard for craft. Mentor internal designers, guide senior designers, and direct freelancers, outside designers, and other creative partners when needed.

Experience and Skills

The ideal candidate brings at least 7 years of experience in art direction or graphic design and a portfolio that includes brand campaigns, identity work, and digital creative. Prior experience with a consumer brand in outdoor, apparel, activewear, lifestyle, or a related category is important.

This role requires strong visual judgment, the ability to lead lifestyle photo and video productions in fast-paced on-location settings, and a proven track record of carrying campaigns from concept through final delivery. The candidate should be comfortable presenting to senior stakeholders, have a strong grasp of how copy and visuals work together, and know how to build storyboards and motion treatments.

Deep knowledge of typography, layout, photography, design systems, and multichannel brand expression is essential. The role also calls for a collaborative mentorship style, solid direction-giving skills, and fluency in Adobe Creative Suite and Figma. Familiarity with emerging AI creative tools is expected. The person should be highly organized, self-directed, and genuinely connected to mountain culture and the brand’s values.

Working Conditions and Travel

This position requires spending about 75% of the workday in a stationary position. Travel may be required for 4 to 6 weeks per year.

Compensation and Benefits

The base salary range for this role is $85,000 to $100,000 per year. Final compensation will depend on factors such as experience, skills, and qualifications, and it is not expected that a new hire would typically start at the top of the range. The overall package also includes base pay, incentives, and benefits.

Additional Information

This job description is not a complete list of every responsibility, duty, skill, or working condition tied to the position. The employer may revise the role or assign additional tasks as needed. Stio is an equal opportunity employer and considers all qualified applicants, including minorities, BIPOC, LGBTQ+ individuals, veterans, and people with disabilities.