Area Sales Manager - Off Trade (Goa)

Role Overview

This position is directly recruited by Bacardi and applications through agencies or unsolicited CVs will not be entertained.

Key Responsibilities

• Achieve major financial objectives including Net Sales Value (NSV), Gross Margin, Overhead Management, Profitability, Return on Investment (ROI), and Value Share.
• Meet Pictures of Success goals by completing surveys and collaborating with customers and distributors to ensure excellent execution.
• Build and sustain strong long-term partnerships with both customers and distributors, representing the company as the primary contact within the region.
• Implement occasion-based pricing and packaging strategies to enhance product mix.
• Manage the efficient rollout of annual price increases.
• Optimize promotional strategies year-round by leveraging ROI-driven approaches.
• Provide insights contributing to channel and portfolio development strategies for the territory.
• Maintain consistent communication with customers, gathering feedback for product and service improvements and resolving daily operational queries.
• Formulate both short and long-term sales strategies for the region informed by consumer insights, market trends, budgeting, and pricing plans.
• Develop enduring relationships with key customers.
• Drive a pay-for-performance culture with strategic customers.

Required Skills and Experience

• Proven expertise in channel strategy development to continuously optimize brand, packaging, and channel mix, enhancing NSV and sales volume.
• Relevant commercial experience, preferably within the beverages, FMCG, or alcoholic beverages sectors; experience in drinks and lifestyle categories is advantageous.
• Strong verbal and written communication abilities.
• Ability to network effectively and leverage relationships with key customers, supported by excellent interpersonal skills.
• Robust negotiation skills coupled with hands-on on-premises sales exposure.

Personal Attributes

• Pro-active, target-driven, and passionate about achieving results with a commitment to ongoing improvement.
• Customer-centric, excelling in creating positive first impressions that convert into strong customer relationships.
• Resilient, maintaining composure and overcoming challenges under pressure.
• Entrepreneurial mindset, constantly seeking innovative ways to improve outcomes.

Leadership Competencies

• Belonging: Ability to foster a workplace culture where individuals feel valued and appreciated.
• Self-Awareness: High self-awareness including understanding personal strengths, weaknesses, and impact on others.
• People Agility: Skilled at understanding and relating to people, adept at navigating complex interpersonal situations to maximize team performance.
• Results Agility: Consistently delivers results in new situations while inspiring confidence among teams.
• Mental Agility: Critical thinker who creatively solves complex problems and balances strategic vision with practical execution.
• Change Agility: Naturally curious, embraces experimentation, and adapts well to changing environments with a growth mindset.

Company Commitment and Diversity Statement

Bacardi values diversity and inclusiveness, promoting fair treatment and equal opportunities across all demographics including race, gender, religion, disability, age, and more. The company fosters an environment free from discrimination and welcomes applicants from all backgrounds.

Compensation & Benefits

Bacardi offers a holistic Total Rewards package that includes salary, benefits, incentives, and wellness programs designed to support employees and their families. The program emphasizes pay-for-performance aligned with company and individual achievements.

• Competitive salary package.
• Generous paid time off, including holidays and volunteer days.
• Retirement and pension plans.
• Medical, critical illness, and life insurance coverage.
• Employee assistance programs.
• Inclusive and family-friendly leave policies.

Note: Benefits may vary based on employment nature and location, with some requiring employee contributions or being partially subsidized. Incentive plans differ depending on the region, market, function, or brand.