AI Performance Creative Strategist for Digital Agency

About the Company

Paired is a global staffing agency connecting exceptional talent with remote job opportunities worldwide, particularly focusing on the U.S. market. They emphasize that geography should not limit career opportunities and strive to match candidates with remote roles aligned with their skills and aspirations.

About the Client

The client is a rapidly expanding Google Ads agency, managing nine-figure annual advertising budgets across more than 180 direct-to-consumer ecommerce brands. Their expertise lies in performance marketing using state-of-the-art AI tools and exclusive Google partnerships to develop high-impact advertising campaigns.

Role Overview and Responsibilities

• Conduct market, competitor, and customer persona research to discover persuasive advertising approaches.
• Create innovative concepts, messaging frameworks, and scripts tailored for AI-generated video advertisements.
• Manage the entire production of AI-driven ad creatives such as Video Sales Letters (VSLs), AI avatars, claymation, UGC-style ads, and other new creative forms.
• Leverage AI-based creative platforms to produce, refine, and deliver engaging, results-oriented video advertisements.
• Evaluate campaign data and persistently enhance creatives based on performance testing outcomes.
• Establish and oversee a large-scale creative testing process centered on driving conversions and improving campaign effectiveness.
• Collaborate extensively with media buyers, content teams, and landing page experts to maintain creative alignment across marketing initiatives.
• Stay informed about the latest developments in AI creative technology, trends, and advertising styles.

Required Qualifications

• Demonstrable background in crafting performance-focused ecommerce video advertisements, especially for YouTube.
• Solid grasp of direct response marketing concepts such as developing customer avatars, positioning, hooks, offers, and creative strategies.
• Practical experience with AI creative applications like Claude, Manus, Higgsfield, fal.ai, or Atria.
• Capability to produce AI-based assets including VSLs, AI avatars, UGC-style creatives, or other performance marketing materials.
• Ability to independently oversee the creative process from initial research through to delivery.
• Comfortable analyzing campaign metrics to optimize creative outcomes.
• Prior experience with direct-to-consumer ecommerce brands is highly advantageous.
• Highly motivated, adaptable, and enthusiastic about exploring emerging AI technologies.

Preferred Skills

• Background in performance marketing or digital advertising agency environments.
• Knowledge of various paid advertising platforms such as Google Ads, YouTube Ads, or Meta Ads.
• A portfolio demonstrating AI-generated, performance-driven marketing creatives deployed in active campaigns.

Benefits and Additional Information

• Competitive remuneration aligned with experience.
• Fully remote role offering flexible scheduling options.
• Paid vacation and leave entitlements.
• Collaboration with an experienced international senior leadership team.
• Company-sponsored retreats and workation opportunities.
• Access to advanced AI creative workflows and large-scale performance marketing projects.