Affiliate Marketing Strategy Lead - Shopee Singapore

Job Overview

Take charge of the expansion plan for Shopee Singapore's affiliate marketing segment, handling traffic acquisition, affiliate partner growth, improving conversion metrics, and driving overall business results.

Key Responsibilities

• Expand high caliber traffic streams via affiliate channels including content creators, influential key opinion leaders (KOLs), and affiliate networks.
• Identify and onboard strategic affiliate partners to broaden Shopee's affiliate network and diversify traffic sources.
• Create and manage programs to boost affiliate activity such as activation, engagement, content generation, and publishing frequency.
• Enhance affiliate conversion rates and gross merchandise value utilizing approaches like brand and product matching, promotional strategies, tailored commission plans, and other commercial tools.
• Continuously monitor affiliate sales funnels covering acquisition, activation, and conversion stages, converting data insights into practical actions.
• Track essential affiliate performance indicators including site traffic, daily average orders, and affiliate-driven gross merchandise value.

Qualifications and Experience

• A bachelor’s degree in any discipline is required; possessing a master’s degree is a plus but not mandatory.
• At least two years of full-time experience in strategy roles within leading-tier strategy consulting firms.
• Proven analytical expertise to interpret both numerical and qualitative data, enabling sound business decision-making.
• Experience crafting growth strategies, commercial initiatives, or partnership frameworks that yield impactful business results.
• Strong capabilities in project oversight and stakeholder engagement, with skillful influence across cross-functional teams.
• Background in e-commerce, marketplace operations, affiliate marketing, loyalty programs, fintech, digital platforms, or performance marketing will be advantageous.