Affiliate Business Development Manager, Greater China

About Binance

Binance operates one of the world’s largest blockchain and cryptocurrency ecosystems, serving hundreds of millions of users across more than 100 countries. The company is known for strong security standards, transparent user-fund practices, high-speed trading infrastructure, deep liquidity, and a broad suite of digital-asset products. Its offerings span trading, finance, education, research, payments, institutional services, and Web3 capabilities, all designed to support broader financial access and the freedom of money.

Role overview

This position sits within the growth function and focuses on improving user acquisition metrics through affiliate and channel expansion in the exchange space, with a particular emphasis on the Greater China market.

Key responsibilities

• Drive user-growth outcomes for the team’s assigned metrics as part of the growth department.
• Identify and develop new growth opportunities within the exchange industry, especially through channel expansion.
• Build and sustain productive channel partnerships, support partners in a growth-oriented way, and help improve channel productivity.
• Coordinate with internal stakeholders to resolve operational issues and keep partner collaboration running smoothly.
• Work toward the performance targets set by the team in line with market conditions and company strategy.
• Take part in industry events, spot new user-growth opportunities, and continuously source additional partnership leads.

Requirements

• At least 3 years of experience in internet product growth or channel development; prior exposure to blockchain, finance, or internet product user growth/channel work is preferred.
• Comfortable understanding customer needs and translating them into practical user-growth and channel-operation solutions.
• Strong command of both English and Mandarin, with the ability to work effectively with overseas partners and stakeholders.
• Highly self-motivated, accountable, able to handle pressure, and capable of coordinating across departments.

Additional information

Binance highlights a global, user-first environment with a flat structure, opportunities to work on fast-moving projects with autonomy, and a results-driven culture that supports learning and career development. The company also notes competitive compensation, employee benefits, and a work-from-home arrangement that may vary based on the business team’s work nature.

Equal opportunity and hiring notice

Binance states that it is an equal opportunity employer and values a diverse workforce as a core part of its success. Applicants confirm that they have reviewed and agreed to the Candidate Privacy Notice when submitting an application. The company also notes that AI tools may be used to assist parts of the hiring process, such as application review and resume analysis, while final hiring decisions remain with human recruiters.