Senior Executive - Focus Products
Guwahati, Assam, India · Tempo total
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Job Location
Based in Guwahati, Assam, India.
Overview
This role involves driving sales for focus products like Wood Finishes and Wallpapers within a specified region. The individual will execute field marketing strategies, work with various teams, and handle stakeholder relations aimed at achieving sales goals.
Key Responsibilities
- Develop and implement marketing campaigns to promote key focus products to increase market penetration and adoption.
- Track and analyze the success of market activations by measuring lead conversion rates.
- Collaborate with Retail, Project, and Services departments to meet unit-level targets for focus products.
- Support sales initiatives by organizing retailer meetings, launching promotional schemes, and ensuring timely scheme settlements.
- Ensure availability and enhanced visibility of focus product point-of-sale materials at selected dealer locations.
- Plan and conduct training workshops for Colour Consultants as per schedule to familiarize them with focus products.
- Engage contractors associated with dealers, training them to generate leads on-site.
- Work closely with architects and other stakeholders to foster demand generation for focus products.
- Coordinate with Project Sales teams to provide on-site assistance to boost secondary sales.
- Maintain an updated database of contractors and applicators working on focus products within the region.
- Encourage active participation of applicators in loyalty programs and assign loyalty contractors to top-performing counters.
- Promote the adoption of non-Asian Paints (APL) network contractors by conducting product sampling with the goal to integrate them into the APL network.
- Conduct product trials to evaluate Asian Paints' strengths against competitors and develop messaging strategies for consumers and influencers.
Eligibility and Qualifications
- Graduation with a degree in any discipline (BA, B.Sc, B.Com, BBA, BBM, BMS) from a full-time day course program.
- Must have passed all academic requirements with a minimum of 50% marks throughout without any backlogs.
- MBA or PGDM in Sales and Marketing is desirable.