Senior Executive - Focus Products

Job Location

Based in Guwahati, Assam, India.

Overview

This role involves driving sales for focus products like Wood Finishes and Wallpapers within a specified region. The individual will execute field marketing strategies, work with various teams, and handle stakeholder relations aimed at achieving sales goals.

Key Responsibilities

• Develop and implement marketing campaigns to promote key focus products to increase market penetration and adoption.
• Track and analyze the success of market activations by measuring lead conversion rates.
• Collaborate with Retail, Project, and Services departments to meet unit-level targets for focus products.
• Support sales initiatives by organizing retailer meetings, launching promotional schemes, and ensuring timely scheme settlements.
• Ensure availability and enhanced visibility of focus product point-of-sale materials at selected dealer locations.
• Plan and conduct training workshops for Colour Consultants as per schedule to familiarize them with focus products.
• Engage contractors associated with dealers, training them to generate leads on-site.
• Work closely with architects and other stakeholders to foster demand generation for focus products.
• Coordinate with Project Sales teams to provide on-site assistance to boost secondary sales.
• Maintain an updated database of contractors and applicators working on focus products within the region.
• Encourage active participation of applicators in loyalty programs and assign loyalty contractors to top-performing counters.
• Promote the adoption of non-Asian Paints (APL) network contractors by conducting product sampling with the goal to integrate them into the APL network.
• Conduct product trials to evaluate Asian Paints' strengths against competitors and develop messaging strategies for consumers and influencers.

Eligibility and Qualifications

• Graduation with a degree in any discipline (BA, B.Sc, B.Com, BBA, BBM, BMS) from a full-time day course program.
• Must have passed all academic requirements with a minimum of 50% marks throughout without any backlogs.
• MBA or PGDM in Sales and Marketing is desirable.