नोकरीचे वर्णन

Overview

We are looking for a motivated Digital Marketing Specialist with expertise in paid advertising platforms and search engine optimization. The candidate will handle campaigns on Meta Ads (Facebook & Instagram), Google Ads, Bing Ads, and also implement effective SEO strategies to increase high-quality traffic, lead acquisition, and overall marketing ROI.

Responsibilities

Create, manage, and optimize advertising across Meta, Google, and Bing platforms.
Conduct keyword research and strategically target audiences to enhance campaign effectiveness.
Monitor campaigns by analyzing key performance indicators like conversions, ROAS, and cost per acquisition, making data-driven optimizations.
Execute A/B testing for advertisements, landing pages, and marketing approaches.
Develop and apply on-page, off-page, and technical SEO techniques.
Audit websites and enforce SEO best practices to improve organic search rankings.
Use tools such as Google Analytics, Search Console, and Microsoft Clarity to track site performance.
Generate comprehensive reports on SEO rankings, campaign outcomes, and marketing metrics.
Collaborate with content, design, and web development teams to boost site performance and conversion rates.
Keep current with the latest trends, algorithm updates, and platform changes in digital marketing.

Prerequisites

Minimum of 1 year experience in digital marketing roles.
Proficient in Meta Ads Manager, Google Ads (Search, Display, Performance Max, YouTube), and Microsoft Bing Ads.
Skilled in SEO with knowledge of keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs.
Experienced in using Google Analytics 4, Google Tag Manager, Google Search Console, and Microsoft Clarity.
Strong insight into conversion tracking, pixel implementation, UTM tracking, and attribution methods.
Understanding of landing page and conversion rate optimization techniques.
Excellent analytical, problem-solving, and reporting capabilities alongside solid communication and project management skills.
Preferred qualifications include Google Ads certification and Meta Digital Marketing or Media Buying certifications.
Experience with e-commerce and lead generation campaigns is advantageous.

Performance Indicators

Return on Advertising Spend (ROAS)
Cost Per Acquisition (CPA)
Lead Generation and Conversion Rates
Organic Traffic Increase
Improvement in Keyword Rankings
Click-Through Rates (CTR)
Quality Scores and Website Engagement

Compensation and Perks

Monthly salary ranging between 13000 and 18000 INR
Incentives linked to performance metrics
Opportunities for professional growth and development
A team-focused and growth-minded work environment
Flexible work arrangements when applicable

Digital Marketing Executive

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