Digital Marketing Executive

Overview

We are looking for a motivated Digital Marketing Specialist with expertise in paid advertising platforms and search engine optimization. The candidate will handle campaigns on Meta Ads (Facebook & Instagram), Google Ads, Bing Ads, and also implement effective SEO strategies to increase high-quality traffic, lead acquisition, and overall marketing ROI.

Responsibilities

• Create, manage, and optimize advertising across Meta, Google, and Bing platforms.
• Conduct keyword research and strategically target audiences to enhance campaign effectiveness.
• Monitor campaigns by analyzing key performance indicators like conversions, ROAS, and cost per acquisition, making data-driven optimizations.
• Execute A/B testing for advertisements, landing pages, and marketing approaches.
• Develop and apply on-page, off-page, and technical SEO techniques.
• Audit websites and enforce SEO best practices to improve organic search rankings.
• Use tools such as Google Analytics, Search Console, and Microsoft Clarity to track site performance.
• Generate comprehensive reports on SEO rankings, campaign outcomes, and marketing metrics.
• Collaborate with content, design, and web development teams to boost site performance and conversion rates.
• Keep current with the latest trends, algorithm updates, and platform changes in digital marketing.

Prerequisites

• Minimum of 1 year experience in digital marketing roles.
• Proficient in Meta Ads Manager, Google Ads (Search, Display, Performance Max, YouTube), and Microsoft Bing Ads.
• Skilled in SEO with knowledge of keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs.
• Experienced in using Google Analytics 4, Google Tag Manager, Google Search Console, and Microsoft Clarity.
• Strong insight into conversion tracking, pixel implementation, UTM tracking, and attribution methods.
• Understanding of landing page and conversion rate optimization techniques.
• Excellent analytical, problem-solving, and reporting capabilities alongside solid communication and project management skills.
• Preferred qualifications include Google Ads certification and Meta Digital Marketing or Media Buying certifications.
• Experience with e-commerce and lead generation campaigns is advantageous.

Performance Indicators

• Return on Advertising Spend (ROAS)
• Cost Per Acquisition (CPA)
• Lead Generation and Conversion Rates
• Organic Traffic Increase
• Improvement in Keyword Rankings
• Click-Through Rates (CTR)
• Quality Scores and Website Engagement

Compensation and Perks

• Monthly salary ranging between 13000 and 18000 INR
• Incentives linked to performance metrics
• Opportunities for professional growth and development
• A team-focused and growth-minded work environment
• Flexible work arrangements when applicable