Director, Marketing

About the Role

Our partner company seeks a Director of Marketing based in Canada to lead and expand a full-funnel marketing function within a technology platform that operates at the crossroads of finance and innovation. This role offers a unique opportunity to shape brand presence, messaging, and growth strategy by integrating strategic leadership with hands-on marketing execution.

Key Responsibilities

• Develop and execute comprehensive marketing strategies spanning demand generation, brand building, product marketing, content creation, events, partnerships, and revenue-driving initiatives.
• Create and refine demand generation campaigns through paid, organic, email, and partner channels, setting clear pipeline objectives and reporting on performance.
• Craft compelling positioning and messaging customized for varied audiences such as technical teams, business executives, financial institutions, and investors.
• Lead product marketing efforts including launching new features, producing sales enablement resources, and measuring post-launch success.
• Gather competitive intelligence and market insights to support decision-making across product development, sales, and leadership.
• Drive thought leadership through articles, whitepapers, webinars, newsletters, and relevant industry content.
• Manage event strategies, including participation in conferences, customer communications, and partner marketing collaboration.
• Oversee marketing technology tools, attribution processes, funnel analytics, and comprehensive reporting linking marketing efforts to revenue impact.
• Foster robust partnerships with internal teams, external collaborators, agencies, and vendors while managing budgets and resources effectively.
• Recruit, mentor, and develop marketing professionals while implementing scalable operations and industry best practices.

Candidate Profile

• Minimum of 8 years in B2B marketing, with at least 2-3 years directing full-funnel marketing operations.
• Proven track record in crafting marketing strategies that generate pipeline growth and revenue outcomes.
• In-depth knowledge of fintech, embedded finance, banking technologies, payment systems, or related tech sectors.
• Ability to articulate complex, regulated technology products through clear, engaging messaging suitable for diverse stakeholders.
• Experience managing product launches and cross-functional marketing endeavors from conception to execution.
• Exceptional skills in writing, storytelling, communication, and presenting.
• Strong analytical approach with expertise in marketing metrics, attribution, and optimizing performance.
• Thrives in fast-paced, lean startups that demand both strategic foresight and hands-on implementation.
• Experience marketing to banks, credit unions, financial institutions, or within fintech ecosystems is advantageous.

Benefits and Compensation

• Competitive salary range in Canada from CA$164,000 to CA$225,000, with additional equity opportunities.
• Participation in an employee equity program.
• Full employer-paid medical, dental, and vision insurance covering employees and their dependents.
• Extended healthcare and yearly health spending accounts for Canadian employees.
• Retirement savings plan (RRSP) available.
• Support for mental health and overall employee wellness.
• Unlimited paid time off to support work-life balance.
• Generous parental leave policies.
• Home office setup allowance.
• Fully remote work setup with flexible arrangements.
• Chance to significantly influence growth within a dynamic technology company.
• Collaborative work environment with dedicated, passionate teams.