Digital Marketing Executive - Real Estate Sector in Qatar

About Al-Futtaim Group Real Estate

Al-Futtaim Group Real Estate is the property development and management division of the Al-Futtaim Group, overseeing a multi-billion-dollar portfolio across the Middle East and North Africa. With more than 40 years of expertise, it handles all phases from development to operation of various residential, business, tourism, retail, educational, and healthcare projects, focusing on delivering exceptional living and working environments and creating value through innovative products and partnerships.

Role Overview

As a Digital Marketing Executive, you will craft and execute a comprehensive digital strategy for Doha Festival City, aligning with its annual marketing agenda and business goals. This role emphasizes enhancing digital reach, engagement, foot traffic, and commercial outcomes while maintaining leadership in digital marketing standards.

Key Responsibilities

• Develop and implement digital marketing plans tailored for Festival City consistent with business objectives and marketing calendars.
• Analyze industry trends and competitor activities to maintain competitive advantage.
• Ensure digital efforts yield measurable ROI and uphold brand positioning.
• Manage social media content calendars, coordinate creative collaborations, and produce engaging short-form video content for platforms like Instagram Reels, TikTok, and YouTube Shorts.
• Monitor community interaction and sentiment using social analytics tools, ensuring brand consistency across platforms.
• Oversee paid digital advertising campaigns across channels including Meta, Google, YouTube, and programmatic networks, optimizing performance and budget allocations.
• Identify and manage influencer partnerships and campaigns, evaluating their performance and fostering strategic relationships.
• Handle website updates, SEO strategies, campaign microsites, ensuring optimal user experience and accurate analytics.
• Support CRM-driven marketing efforts including targeted email/SMS campaigns and segmentation for personalized messaging.
• Manage content for mall digital screens and coordinate omnichannel campaign deployment.
• Collaborate closely with retailers and tenants to enhance digital marketing initiatives, promotional offers, and activations.
• Prepare performance analysis reports, dashboards, and present insights to senior leadership.
• Explore and integrate emerging digital and AI marketing technologies to improve content, campaign effectiveness, and customer engagement.
• Partner with cross-functional internal teams and external agencies for seamless campaign delivery and stakeholder engagement.
• Administer digital budgets, negotiate with suppliers, and identify technology partnerships that maximize exposure and efficiency.
• Engage in retailer meetings and presentations to support digital marketing objectives.

Required Skills and Competencies

• Proactive team collaborator with excellent communication abilities.
• Strong organizational and planning skills with attention to detail.
• Creative mindset passionate about events, promotions, and marketing strategies.
• Positive, can-do attitude focused on delivering high-impact results.

Additional Information

The position is based in Al Rayyan, Qatar, working full-time on-site. Al-Futtaim Group is a significant regional company with diverse business divisions and a strong commitment to respect, collaboration, excellence, and integrity.