Digital Marketing Specialist

About First Page

First Page is a globally recognized digital marketing agency based in Singapore, certified as a “GREAT PLACE TO WORK” and the highest-rated digital firm in the APAC region. Established in 2011, its mission is to revolutionize how companies operate online by delivering exceptional digital experiences through impactful strategies. The agency has experienced rapid growth and garnered multiple awards in the past three years.

Role Overview

We are seeking a Strategic Account Manager to drive client portfolio growth and transform the account management function from a service center into a proactive profit center. This role focuses on achieving a net revenue retention (NRR) exceeding 100% by not only retaining clients but also aggressively expanding the business relationship.

Key Responsibilities

• Take full commercial accountability for your client portfolio's financial outcomes by balancing client retention with expansion revenue to surpass 100% NRR.
• Proactively identify upselling and cross-selling opportunities through data analysis, such as addressing high traffic but low conversion scenarios or leveraging growth in one marketing channel to diversify into others.
• Utilize predefined service tiers and add-ons to simplify sales processes and enhance client engagement upgrades.
• Develop strategic partnerships with C-level executives by deeply understanding their business models, revenue goals, and market conditions beyond routine reporting.
• Lead Quarterly Business Reviews as strategic planning sessions to set future objectives aligned with clients’ 12-month plans.
• Translate performance metrics into actionable financial impact, articulating ROI, Return on Ad Spend (ROAS), and Customer Lifetime Value (CLV) effectively to decision-makers.
• Monitor early indicators of potential client churn and intervene proactively to maintain healthy relationships.
• Design and maintain a 12-24 month value roadmap for key accounts to continuously demonstrate partnership progress and opportunities.

Required Experience and Skills

• At least 3 years of experience in a digital agency or SaaS customer success environment, managing high-value client portfolios; familiarity with NRR targets is an advantage.
• Strong consultative sales capabilities, confident in contract negotiation, budget discussions, and closing upsell opportunities that align with client success.
• Solid financial acumen with the ability to compute and explain margins, ROI, and customer acquisition cost to lifetime value ratios clearly.
• Proficiency in data analysis using tools such as Google Analytics 4 (GA4), SEMrush, and CRM software to uncover insights and growth opportunities beyond basic reporting.

Desired Mindset and Approach

• Proactive and growth-oriented mindset, actively seeking improvements rather than reacting to problems.
• Commitment to radical transparency by sharing real-time performance data and addressing challenges early to foster trust.

Benefits and Culture

• Competitive base salary with a substantial variable commission linked directly to portfolio expansion and NRR achievements.
• Opportunity to be part of a pioneering team leading the agency’s strategic transformation.
• Flexible working conditions within a culturally strong and certified “Great Place to Work” environment.
• Guaranteed annual salary increases.
• Comprehensive dental and medical coverage.
• Access to ClassPass gym memberships and wellness sessions.
• Celebrations including birthday cakes and company events.
• Continuous in-house training and monthly team-building activities.
• Structured, accelerated career advancement opportunities.