Category Marketing Officer

About the Role

Join Primark's energetic Marketing team as a Category Marketing Officer where you will play a central role in coordinating and delivering category campaigns, product launches, seasonal activities, and essential trading initiatives. This opportunity offers comprehensive experience in integrated marketing within a swift retail setting, supporting impactful customer-facing campaigns across the business.

Key Responsibilities

• Collaborate with buying teams to ensure smooth delivery of assigned category campaigns, product launches, and seasonal events.
• Maintain detailed timelines, trackers, performance indicators, and schedules for multiple projects, directly updating the buying department.
• Monitor campaign progress, providing buying teams with clear insight on statuses, pending actions, and deadlines.
• Partner with trade planning and operations functions to facilitate campaign workflows from initial briefing through activation and closure.
• Promptly report delays, risks, missing data, or dependencies to management.
• Manage the flow and version control of creative briefs, copy, product data, and campaign assets across buying units, ensuring correct approved materials are distributed and used.
• Organize and keep thorough records of briefs, campaign assets, decisions, and supporting documentation.
• Arrange meetings, check-ins, reviews, and planning sessions to integrate category processes and maintain regular communication on campaign status and changes with stakeholders.
• Build strong working relationships and provide responsive support in day-to-day activities.
• Assist Marketing Managers with status reporting, presentations, and daily administrative tasks within the buying function, adhering to established procedures and templates.
• Collect and provide campaign delivery and performance data to keep buying teams informed; support weekly progress reports and post-campaign reviews.
• Maintain documentation of objectives, outcomes, learnings, and action points.
• Conduct basic market, customer, and competitor research as needed, raising awareness of potential gaps or issues to Marketing Managers.
• Ensure strong organization across digital files, tools, systems, and shared workspaces.
• Identify and suggest straightforward improvements to workflow coordination and efficiency.
• Handle multiple tasks and deadlines while seeking clarification whenever priorities conflict.
• Maintain discretion, accuracy, and attention to detail in all assignments.
• Contribute positively to a collaborative and high-performing team environment.

Experience & Skills

• A minimum of two years' experience in marketing, project coordination, or similar roles is preferred.
• Exposure to retail, ecommerce, fashion, consumer products, or commercial sectors is advantageous.
• Experience supporting projects, campaigns, or cross-functional teams is beneficial.
• A genuine interest in customers, fashion, retail, and marketing is important.
• Strong organizational and time management capabilities.
• Excellent attention to detail and accuracy.
• Effective written and verbal communication skills.
• Ability to multitask and ensure timely completion of actions.
• Proficient with spreadsheets, presentations, and collaborative digital systems.
• Basic understanding of marketing or campaign management processes is desirable.
• Proactive, reliable, and comfortable asking questions when needed.

Benefits & Perks

• Healthcare coverage and pension benefits.
• Eligibility for performance bonuses.
• 27 days of annual leave, in addition to bank holidays, with an option to purchase five extra days.
• Tax Saver Tickets to support commuting.
• Access to a fitness center and subsidised cafeteria facilities.

About Primark

Primark values its people as the foundation of its success, growing from a single Dublin store in 1969 to over 80,000 employees and more than 480 stores across 18 countries. A career here means making a tangible positive impact, experiencing dynamic workdays, and engaging with supportive, passionate colleagues. Primark fosters a culture of embracing individuality, career ownership, and development opportunities to help employees leave their mark in the retail industry.