Vice President of Strategic Marketing

Position Summary

The Vice President of Strategic Marketing plays a key leadership role in shaping and driving the company's marketing strategy and brand expansion initiatives. This senior position oversees comprehensive marketing functions such as brand and product marketing, digital and demand generation marketing, market research, communications, and marketing operations. The primary goal is to increase brand influence, acquire new customers, grow market share, and boost revenue to meet long-term company goals.

This role focuses on developing an enterprise-wide strategic marketing framework by integrating efforts across marketing, sales, product, customer success, and data analytics. It is aimed at creating a global, digital-first, and data-driven marketing model that elevates corporate brand equity and competitive positioning. The Vice President typically reports to the CMO, CCO, CRO, CEO, or President, and holds a fundamental executive marketing leadership role.

Key Responsibilities

• Develop and implement global marketing and market growth strategies along with medium to long-term plans.
• Design and maintain a strategic marketing management framework at the enterprise level, setting annual goals, budgets, and resource plans aligned with corporate strategies.
• Create brand positioning strategies, manage a global brand system, ensure visual and communication consistency, and expand brand awareness, value, and international presence.
• Establish systems for comprehensive market research and competitor analysis to identify trends, market needs, and segment opportunities, supporting informed decision-making for senior leadership.
• Define product positioning and go-to-market tactics, develop compelling product value propositions, assist sales commercialization efforts, and guide product lifecycle marketing to boost competitiveness.
• Formulate digital marketing approaches incorporating SEO, SEM, content, social media, email marketing, marketing automation, and leverage AI and big data to enhance customer acquisition efficiency and reduce costs.
• Build and refine demand generation systems, increase lead quality, convert marketing leads into sales qualified leads, support cross-selling and upselling, and enhance marketing's revenue impact.
• Establish marketing operations frameworks to manage budgets, resources, and KPIs through data dashboards and performance analysis, driving data-centric marketing decisions.
• Direct international marketing strategies, brand promotion, and coordination of global marketing resources to support overseas market growth and enhance global brand influence.
• Ensure strategic alignment across sales, product, customer success, R&D, finance, and operations to drive product go-to-market initiatives and corporate growth strategies, improving organizational execution and collaboration.
• Develop and lead marketing organizational structures and teams across branding, digital marketing, product marketing, research, operations, and communications, fostering innovation, talent development, and high performance.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, Business Management, Economics, or related disciplines; MBA or Master’s degree preferred.
• Over 25 years of marketing experience, including at least 15 years in senior marketing leadership roles.
• Proven expertise in building enterprise-level marketing frameworks, brand strategies, digital marketing, and product marketing management.
• Experience with global marketing or international brand management is highly desirable.
• Industry experience preferred in MedTech, FinTech, SaaS, Internet, enterprise software, consumer goods, or manufacturing sectors.

Core Competencies

• Strategic marketing planning
• Brand strategy and management
• Product marketing
• Digital and growth marketing
• Market research and competitive intelligence
• Business and data analysis
• Cross-functional leadership
• Team development and organizational management