Vice President of Sales

Overview

Govig Healthcare Group is seeking a Vice President of Sales for a forward-thinking, rapidly expanding senior living organization that manages a portfolio of upscale senior living communities across the Western United States. This leadership role calls for a strategic and hands-on sales executive to spearhead occupancy growth and drive revenue performance.

Key Responsibilities

• Lead sales strategy and execution for luxury senior living communities throughout the Western U.S.
• Collaborate closely with community sales teams to increase occupancy and optimize revenue streams.
• Develop and execute sales plans aligned with the organization’s long-term goals.
• Evaluate sales metrics, market trends, competitive positioning, pricing strategies, and conversion rates to uncover growth opportunities.
• Coach and mentor sales leaders at community levels, ensuring accountability for results.
• Support critical initiatives including new community lease-ups, acquisitions, and transitions.
• Work in partnership with executive leadership to formulate strategic growth plans and enhance overall portfolio outcomes.
• Coordinate efforts with operations, marketing, and leadership to maintain organizational alignment.
• Travel regularly within the portfolio to provide on-site leadership and operational support.
• Promote a culture emphasizing accountability, collaboration, and continuous improvement throughout the sales teams.
• Identify and implement improvements in sales processes and customer experience.

Qualifications

• Bachelor’s degree preferred or equivalent education and experience.
• Proven progressive sales leadership experience in senior living, hospitality, healthcare, or other service industries focused on customers.
• Track record of managing multi-site sales teams and achieving occupancy or revenue growth targets.
• Strong skills in strategic planning, business analytics, and assessing market opportunities.
• Experience developing pricing models, revenue optimization, and value-based sales approaches.
• Ability to coach and develop high-functioning sales professionals.
• Excellent communication, presentation, and relationship-building abilities.
• Comfortable balancing executive-level strategy with hands-on field support.
• Willingness to travel frequently within the designated territory.
• Preference given to candidates residing in the Western United States.