Vice President of Marketing

About SharkNinja

SharkNinja is a global leader in product design and technology, offering a diverse range of highly rated lifestyle solutions that enhance everyday living across households worldwide. Anchored by its iconic brands Shark and Ninja, the company holds a strong reputation for disruptive innovation that has enabled it to expand successfully into multiple product sectors, fueling robust growth and market share gains. The headquarters is located in Needham, Massachusetts, and the company employs over 4,100 team members. Their products are widely available through major retailers, both online and physical outlets, as well as distributors internationally.

AI Integration

At SharkNinja, the focus is on cultivating an AI-native environment where bold experimentation and adoption of new technologies are encouraged to continuously elevate consumer experience and business impact. This forward-thinking mindset is essential for all employees.

Role Overview

The Vice President of Marketing will oversee global category strategy, market positioning, and execution for a substantial $2 billion-plus portfolio of kitchen and home appliances. This role will focus on sustaining and expanding mature core-revenue businesses through effective strategy, consistent execution, and ongoing innovation.

Key Responsibilities

• Formulate strategies that both preserve the legacy and introduce innovation within mature product categories to keep them relevant.
• Convert brand vision and business objectives into actionable, insight-driven plans that resonate with consumers and strengthen commercial performance worldwide.
• Lead comprehensive go-to-market planning for new product launches to maximize retailer engagement and consumer demand.
• Develop global playbooks and resource toolkits that ensure consistency with adaptability for regional variations.
• Plan and manage the annual marketing calendar to balance peak innovation initiatives with sustaining core business lines.
• Ensure marketing messages and campaigns in markets align closely with category strategies and effectively drive conversions.
• Maintain a consumer-centric approach when tailoring strategies sensitive to the maturity and behaviors of different market segments.
• Build, mentor, and lead a globally aware team with strong commercial insight capable of managing complex, mature product categories.
• Instill a culture valuing proactive action, continuous learning, agility, and calculated risk-taking.
• Promote an insight-led and audacious marketing philosophy, encouraging innovative problem-solving beyond conventional methods.
• Embody the company's 'Outrageously Extraordinary' ethos, emphasizing personal accountability, learning from challenges, and valuing speed over perfection.

Qualifications

• At least 15 years of advanced marketing experience, including leadership of global category or product marketing within consumer product firms.
• Strong commercial insight with proven success in expanding mature categories and portfolio performance.
• Experience managing international teams or portfolios with considerable regional differences.
• Capable of navigating complex challenges, influencing multiple departments, and balancing strategic foresight with prompt execution.

Compensation and Benefits

The role offers a salary ranging from $265,000 to $300,000 annually, with the final offer influenced by location, experience, skills, and education. Benefits include comprehensive medical, dental, and vision insurance; flexible spending and health savings accounts with company contributions; 401(k) with matching; employee stock purchase plan; various insurance coverages; generous paid time off including holidays and parental leave; identity theft protection; pet insurance; legal support; backup care services; product discounts; referral bonuses; and more.

Company Culture

SharkNinja champions an "Outrageously Extraordinary" mindset that drives employees to push boundaries, innovate relentlessly, and achieve exceptional results. The company is committed to fostering an inclusive environment that values diversity and equity, encouraging associates to bring their authentic selves to work and providing opportunities for professional advancement.

Diversity and Inclusion

SharkNinja emphasizes inclusivity and equal opportunity regardless of race, religion, sex, gender identity, age, disability, veteran status, or any other protected characteristic. Reasonable accommodations are offered during the recruitment process upon request.