Vice President of Marketing

Overview

Summit K12 is in search of a seasoned marketing executive to guide the company’s growth phase as Vice President of Marketing. Reporting directly to the CEO and part of Senior Staff, this role commands strategic leadership, operational execution, and accountability for the marketing department’s impact.

Primary Duties

• Devise and implement a multi-year marketing strategy aligned with company growth, customer needs, products, and finances.
• Act as a trusted advisor to the CEO and contribute strategic market insights and analyses to senior decision-making.
• Translate company goals into clear marketing priorities, plans, and measurable targets.
• Spot market changes, competitor threats, and new partnerships to inform strategy.
• Drive marketing initiatives focused on ARR growth, high renewal rates, EBITDA improvement, pipeline generation, and customer expansion.
• Develop transparent marketing metrics, dashboards, and reporting tied to business results.
• Collaborate with Sales and Customer Support to refine campaigns, cross-sell, upsell, and customer advocacy efforts.
• Enhance Summit K12’s brand identity and positioning among educational stakeholders nationwide.
• Create compelling, accurate messaging and ensure high-quality communication assets.
• Lead product marketing strategy including market segmentation, positioning, competitive intelligence, launch readiness, and post-launch evaluation.
• Manage integrated digital marketing efforts including social media, paid media, content, marketing automation, and AI-powered enhancements.
• Serve as the public face of Summit K12 at industry events, media engagements, podcasts, and thought leadership forums.
• Build and maintain strategic relationships with educational leaders, associations, and partners to extend market reach.
• Oversee event planning and execution to maximize strategic impact and ROI.
• Handle marketing budgeting, financial oversight, vendor negotiations, and operational discipline.
• Lead and develop a marketing team of 15–20 professionals fostering a culture of rigor, ownership, and continuous improvement.
• Travel commitment of approximately 50% of the time.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Education, or related; advanced degree advantageous.
• Over 12 years of progressive B2B marketing experience with senior leadership roles in EdTech or related K-12 sectors.
• Proven success managing sizable marketing teams and connecting marketing strategy to concrete financial outcomes.
• Experience managing multi-million dollar budgets with strong financial discipline and vendor management skills.
• Excellent communication abilities including writing, presenting, and executive-level engagement.
• Strong executive presence and public speaking prowess with high-level educational stakeholders.
• Expertise in digital marketing, demand generation, analytics, automation, and AI-enabled workflows.
• Deep knowledge of K-12 education market dynamics, procurement, and decision-making processes.
• Willingness to travel extensively (around 50%).

Preferred Background

• Leadership experience in EdTech companies achieving $100M+ ARR and involvement in strategic sales or financing events.
• History supporting rapid growth phases and organizational scaling.
• Established network within education leadership and associations.
• Experience with hosting podcasts, panel moderations, and conducting executive interviews.
• Specialized knowledge in English learner markets, literacy, assessment, or professional development.

Leadership Traits

• Strong strategic and analytical capabilities with rapid learning aptitude.
• Unwavering attention to detail and commitment to high-quality communication.
• Financially savvy with confidence to prioritize investments wisely.
• Effective negotiation skills fostering strong partnerships.
• Engaging storyteller and public speaker across varied audiences.
• Collaborative, accountable, and able to influence cross-functional teams.
• Balance between hands-on execution and building scalable systems.
• Motivated by growth targets and establishing market leadership.

Additional Information

• Remote position based in the USA.
• Compensation range from $175,000 to $250,000 annually.
• Leads a marketing team of approximately 15-20 professionals across diverse functions.
• Potential career growth to Chief Marketing Officer based on performance and company development.
• Travel required about half the time.