Senior Specialist, Wholesale Marketing

About Vuori

Vuori reinvents athletic apparel by blending performance with a casual style inspired by an active coastal California lifestyle. Our brand champions fitness, creative expression, and everyday living, reflected through a dynamic retail setting and versatile clothing. We encourage enthusiasm, clarity, and purpose in every endeavor, fostering personal growth and success while ensuring a fun environment.

Job Overview

The Senior Wholesale Marketing Specialist role is centered on supporting Vuori's wholesale business, specifically focusing on Specialty Account channels. This strategic position involves managing brand execution, seasonal go-to-market campaigns, digital assets, marketing point-of-purchase materials, and scaling operations for sustainable advancement across both physical stores and digital platforms.

Key Responsibilities

• Implement all seasonal wholesale marketing strategies tailored to Specialty accounts, acting as a trusted partner to sales representatives and account teams.
• Create customized activation plans targeting growth, new account introductions, and seasonal marketing goals within the portfolio.
• Collaborate closely with Sales, Visual Merchandising, Brand Environments, Community Marketing, and Brand Marketing teams to ensure integrated campaign delivery.
• Manage the full lifecycle of wholesale fixtures, signage, marketing collateral, and POP materials for Specialty Accounts, continually seeking process efficiencies.
• Oversee wholesale partners' physical and digital brand environments to guarantee consistent, enhanced presentations.
• Coordinate vendor and account relationships, overseeing timelines, budgets, and planning related to Specialty Account requirements.
• Partner with Visual Merchandising for planogram development, custom installations, and in-store marketing, aiming to refine product and brand storytelling.
• Lead grassroots marketing events and educational clinics supporting field reps and Specialty Accounts and assist in trade shows and other brand engagement activities.
• Create tools, reports, and processes to bolster visibility, efficiency, and scalability within the wholesale marketing team.
• Distribute approved seasonal assets via digital asset management platforms and partner channels.
• Monitor and report on event recaps, promotions, co-op marketing programs, and account marketing calendars.

Qualifications

• Minimum five years’ experience in wholesale marketing, retail marketing, brand marketing, or related disciplines.
• Demonstrated expertise in managing fixture programs, point-of-purchase development, and merchandising initiatives.
• Experience supporting large national retail partners, including sporting goods, department stores, or specialty accounts.
• Excellent project management skills with the ability to juggle multiple priorities efficiently.
• Strong organizational capabilities and meticulous attention to detail.
• Proven experience with marketing asset coordination, digital asset management systems, POP programs, retail activations, or visual merchandising.
• Outstanding verbal and written communication skills, with collaborative and influencing prowess across functions.
• Comfortable operating in a fast-paced, entrepreneurial atmosphere.
• Physical ability to lift up to 50 pounds.

Additional Information and Benefits

• Comprehensive health insurance coverage.
• Retirement savings plans.
• Employee assistance programs.
• Generous employee discounts and industry benefits.
• Paid time off.
• Wellness and fitness-related perks.

The salary for this role ranges from $93,000 to $120,000 annually and includes eligibility for bonuses.

Vuori is an Equal Opportunity/Affirmative Action employer committed to inclusive employment practices. All application materials will be handled with confidentiality according to EEO guidelines.