Vice President of Marketing

About adjoe

adjoe is revolutionizing mobile advertising through advanced AI, first-party data, and engineering talent. Our offerwall products, Playtime and Arcade, represent the fastest-growing rewarded advertising channels globally, boosting engagement, retention, and revenue for app publishers. We're rapidly advancing in programmatic advertising with adjoe Ads, an intelligent bidding platform, connecting developers to over 600 million users worldwide. Supported by $100 million funding from Bertelsmann and operating internationally, adjoe is shaping the future of app and advertising experiences.

Role and Mission

The Marketing department at adjoe crafts the narrative behind our technological innovations. We translate complex adtech solutions into compelling stories that resonate within the mobile advertising sphere through events, visual designs, and strategic content. Our goal is to foster a community of innovative industry leaders aligned with our brand vision at the convergence of technology, user engagement, and marketing.

Key Responsibilities

• Lead global marketing strategy end-to-end, integrating PR, Content, Design, Events, and Demand Generation into a unified approach aligned with revenue goals.
• Oversee the marketing budget allocation across regions and channels, establishing scalable systems and operational playbooks.
• Drive go-to-market and product marketing efforts by developing value propositions, sales enablement materials, and competitive insights in close cooperation with Product and Business teams.
• Manage lead generation strategies to ensure steady Marketing Qualified Leads (MQLs) for worldwide sales teams.
• Build and maintain adjoe's global brand identity through PR, thought leadership, and industry events while guiding regional teams for consistent and localized brand execution.
• Communicate complex technical marketing information clearly to diverse stakeholders, confidently presenting strategic vision and campaign details at internal and external forums.
• Leverage modern marketing technologies such as Salesforce, HubSpot or Marketo, LinkedIn Campaign Manager, and analytics tools to optimize performance and scale marketing initiatives.

Candidate Profile

• Extensive experience exceeding 10 years in B2B SaaS or AdTech marketing with a proven ability managing global marketing teams of 20 or more, including remote and multi-manager environments.
• Familiarity with high-growth settings requiring agile strategy adjustments and an understanding of complex, long sales cycles targeting both advertisers and app publishers.

Additional Information

We encourage applications worldwide and offer relocation support to Hamburg, Germany for selected candidates willing to join our team in person.

Why Join adjoe?

• Influence major projects impacting over 770 million users and push boundaries in the adtech industry.
• Operate in a dynamic setting, releasing solutions frequently, learning continuously, and maintaining momentum.
• Engage in a transparent, collaborative workplace focused on problem solving across teams.
• Grow alongside a diverse, global workforce from over 40 countries, exchanging knowledge and perspectives.
• Enjoy a positive work culture with daily celebrations and enthusiasm.

We highly value diversity and welcome applicants who will enrich our company culture.