Vice President of Influencer Marketing

About the Role

This senior leadership position offers an exceptional chance to establish and expand a premier influencer marketing division within a dynamic, technology-focused company based in Canada. The VP of Influencer Marketing will architect the long-term approach for creator relationships, oversee operations, and foster business expansion while managing the complete lifecycle of creators.

Collaborating with top executives and cross-functional teams, the role is responsible for creating scalable infrastructure that strengthens partnerships with creators and drives quantifiable business results. The position blends visionary leadership, operational innovation, business acumen, and team development.

By harnessing AI and technological advancements, the role aims to enhance creator operations, boost campaign effectiveness, and secure sustainable competitive advantages. This role is ideal for a forward-thinking leader passionate about the creator ecosystem and scaling high-impact teams.

Key Responsibilities

• Formulate and implement a comprehensive influencer marketing strategy that cultivates a scalable creator network to spur lasting business growth.
• Grow and nurture a global network of high-caliber creators across diverse industries, platforms, and demographics.
• Forge and maintain enduring partnerships with creators, talent agents, and strategic collaborators to optimize engagement and retention.
• Develop efficient systems for seamless creator onboarding, communications, payments, campaign management, and ongoing relationship oversight.
• Advance influencer marketing into a robust growth driver by refining creator sourcing, matching, legal usage, licensing, and performance tracking.
• Work closely with Growth, Creative, Client Services, Operations, and executive leadership to achieve measurable outcomes from creator-focused campaigns.
• Design and refine operational workflows spanning sourcing, outreach, contract negotiation, production oversight, reporting, and campaign execution.
• Integrate AI, automation, and emerging technology to elevate operational efficiency, forecasting accuracy, creator discovery, and decision processes.
• Define KPIs, operational frameworks, and performance benchmarks while mentoring and building a global, high-performing influencer marketing team.
• Continuously monitor industry advancements, new platforms, and innovations within the creator economy to reinforce competitive positioning.

Qualifications and Experience

• A minimum of 8 years in leadership roles related to influencer marketing, creator partnerships, talent management, or equivalent fields.
• Demonstrated success in establishing and scaling high-performing influencer marketing teams or creator-centric organizations.
• Extensive hands-on experience managing large-scale creator ecosystems and cultivating lasting creator relationships.
• Deep knowledge of creator economy dynamics, including licensing, usage rights, whitelisting, performance marketing, and commercial partnerships.
• Proven collaboration with creative, paid media, growth, and client teams to deliver measurable business results.
• Strong capability in building scalable operational systems and organizational structures over individual campaign management.
• Solid commercial insight with track record linking creator marketing efforts to revenue and business growth.
• Excellent leadership, communications, stakeholder engagement, and executive presentation skills.
• Experience in deploying AI-driven tools or technological solutions to improve creator operational workflows is highly preferred.
• Background in leading globally distributed teams within agencies, platforms, marketplaces, or fast-growing companies is a notable advantage.
• Self-motivated leadership with exceptional ownership, execution, innovation, and a focus on continuous improvement.

Compensation and Benefits

• Attractive total annual compensation package ranging from USD 250,000 to 380,000, including base pay, performance bonuses, and equity participation.
• Fully remote work arrangement allowing flexibility to operate from any preferred location.
• Executive-level autonomy with significant influence on company strategy and future growth.
• Opportunity to establish and lead a global, high-achieving influencer marketing team.
• A culture that values collaboration, technology-driven innovation, performance orientation, and continuous progression.
• Chance to work closely with cross-functional executive leadership on impactful strategic projects.
• Equity ownership and performance-linked rewards aligned with sustained business success.
• High degree of independence, visibility, and career advancement potential within a rapidly expanding organization.

Additional Information

This job posting is managed on behalf of a partner company responsible for application processing and progression. The hiring decisions and next steps are handled internally by that company.

An AI-powered matching technology is used to evaluate candidate applications for alignment with the role, ensuring fairness and efficiency in selection. Final hiring decisions are made by people, although AI tools assist the recruitment process.

Applicants acknowledge data processing in compliance with data protection regulations and may request details on how personal data is handled.