Vice President of Influencer Marketing

About the Role

A prominent client based in Ireland is seeking a Vice President of Influencer Marketing to lead the creation and expansion of an exceptional influencer marketing function within a technologically advanced and rapidly scaling enterprise.

This senior executive role entails defining a visionary long-term strategy for partnerships with creators, ensuring operational excellence, and driving business expansion. The role requires oversight of the entire creator lifecycle and collaboration with executive and cross-functional teams to develop scalable systems that enhance creator engagement and deliver significant business results.

Combining strategic leadership, operational innovation, commercial savvy, and team development, this position calls for leveraging AI and technology-driven tools to optimize creator processes, improve outcomes, and establish sustainable competitive advantages.

Key Responsibilities

• Formulate and implement a comprehensive influencer marketing strategy aimed at building a scalable creator-focused organization to support enduring business growth.
• Grow and reinforce a global network of high-quality creators across diverse sectors, platforms, and audience groups.
• Foster lasting partnerships with creators, talent agents, and strategic collaborators to ensure active engagement, retention, and cooperative success.
• Create and refine systems facilitating creator onboarding, communication, payments, campaign management, and ongoing relationship nurturing.
• Transform influencer marketing into a scalable growth mechanism through improved sourcing, matching, licensing, whitelisting, and performance optimization for creators.
• Collaborate intimately with Growth, Creative, Client Services, Operations, and senior leadership teams to drive measurable outcomes via creator marketing campaigns.
• Design and streamline operational procedures including sourcing, outreach, negotiation, contracting, production, reporting, and delivery of campaigns.
• Utilize AI, automation, and cutting-edge tech solutions to enhance operational efficiency, forecasting accuracy, creator discovery, and strategic decision-making.
• Set definitive KPIs, frameworks, and performance benchmarks while assembling and guiding a high-performing global influencer marketing team.
• Keep abreast of industry trends, new platforms, and advances in the creator economy to maintain and improve competitive positioning over the long term.

Candidate Requirements

• Minimum of eight years’ leadership experience in influencer marketing, talent management, creator partnerships, or similar roles.
• A proven record of building, growing, and managing successful influencer marketing or creator-centric teams.
• Deep expertise in managing extensive creator ecosystems and nurturing long-standing creator relationships.
• Comprehensive knowledge of creator economics, including licensing, usage rights, whitelisting, performance marketing, and commercial collaborations.
• Experience partnering with creative, paid media, growth, and client-facing units to achieve quantifiable business goals.
• Demonstrated capability in establishing scalable systems, operational processes, and organizational infrastructures beyond individual campaign management.
• Strong commercial acumen and strategic outlook with a focus on aligning creator marketing efforts to revenue and performance enhancement.
• Exceptional leadership, communication, stakeholder management, and executive-level presentation skills.
• Preferred experience in deploying AI-driven tools or technologies to optimize creator operations.
• Advantageous experience managing globally dispersed teams within agencies, creator platforms, marketplaces, or rapidly growing companies.
• Self-motivated leadership bearing high ownership, execution drive, innovation aptitude, and a commitment to ongoing improvement.

Compensation and Benefits

• Competitive annual remuneration package ranging between $250,000 and $380,000 USD, which includes base pay, performance-based bonuses, and equity participation.
• Fully remote working setup, allowing you to operate from your preferred location.
• Executive ownership with direct input on shaping company strategy and long-term expansion plans.
• Opportunity to construct and lead a global, top-tier influencer marketing organization.
• A culture emphasizing collaboration, technology adoption, innovation, and continuous performance enhancement.
• Interface with cross-functional executives to contribute towards high-impact strategic projects.
• Inclusion in equity plans and reward structures tied to sustained business success.
• High degree of autonomy, visibility, and influence on career progression within a fast-growing environment.

Additional Information

This role is facilitated by a partner entity responsible for application management and subsequent hiring procedures. The recruitment process incorporates AI-assisted matching to ensure objective, prompt, and equitable candidate evaluation, though ultimate hiring decisions rest with the client organization.

Applicants are advised that their data will be processed in compliance with applicable data privacy regulations including GDPR, with AI tools assisting but not replacing human judgment in recruitment activities.