Vice President of Global Marketing

Position Overview

The Vice President of Global Marketing spearheads the creation and execution of the company's worldwide marketing initiatives. This leadership role encompasses comprehensive oversight of branding, go-to-market plans, digital channels, product marketing, communication, research, demand generation, and overall marketing operations. The focus is on elevating brand presence, expanding into new markets, and driving revenue growth to support global expansion.

Key Responsibilities

• Develop and implement global marketing strategies and annual plans.
• Build a cohesive Global Marketing Management Framework to unify brand image and standards worldwide.
• Create brand development strategies ensuring consistent brand positioning, enhancing brand equity and international reputation.
• Lead integrated market promotion campaigns across digital and traditional channels to boost demand and support sales growth.
• Direct digital marketing efforts including SEO, SEM, social media, content, and email marketing, while optimizing automation and customer experience.
• Partner with product teams to craft product marketing strategies, oversee positioning, and execute go-to-market launches enhancing product competitiveness.
• Establish market research and competitive intelligence systems to inform business decisions with industry and customer insights.
• Manage marketing operations by setting KPIs, budgeting, analyzing campaign performances, and driving efficiency through data dashboards.
• Supervise and synchronize regional marketing teams across continents, promoting collaboration and balancing global consistency with local adaptation.
• Facilitate cross-functional cooperation with sales, product, customer success, operations, finance, and PR to align marketing efforts and accelerate company growth.
• Design the global marketing organizational structure, lead talent development, and foster a culture of innovation to build high-performance teams.

Qualifications

• Bachelor’s degree or higher in Marketing, Business Administration, Communications, Economics, or related disciplines; advanced degrees such as MBA or Master's preferred.
• More than 25 years of experience in marketing, brand management, or business growth roles.
• At least 20 years leading sizeable marketing teams and establishing global marketing systems.
• Proven expertise in international brand promotion, product marketing, and digital marketing.
• Preferred experience in sectors such as technology, healthcare, finance, internet, consumer goods, or enterprise services.

Core Competencies

• Strategic planning for global marketing.
• Brand management and international brand building.
• Digital marketing innovation and execution.
• Product marketing strategy and launch management.
• Market research and business intelligence.
• Data-driven performance management.
• Cross-cultural leadership and team development.
• Business growth facilitation and synergistic collaboration.