Vice President of Global Marketing

Position Overview

We are looking for an innovative, data-oriented, and strategic Vice President of Global Marketing to lead and expand our worldwide marketing efforts. Reporting directly to the CMO or CEO, this role will be responsible for crafting and implementing global marketing plans that enhance brand presence, boost customer acquisition, generate demand, and drive sustainable revenue growth.

Key Duties and Responsibilities

• Design and execute comprehensive global marketing strategies aligned with corporate goals and revenue targets.
• Develop both annual and long-term marketing roadmaps to support international expansion.
• Analyze emerging market trends, customer insights, and competitor positioning.
• Direct global brand positioning and differentiation strategies.
• Lead global go-to-market strategies for new products and services across regions including North America, Europe, Asia-Pacific, Latin America, and emerging markets.
• Report marketing initiatives, budgets, and results to executive leadership and the Board.
• Promote a marketing culture grounded in data and customer focus.
• Manage the company’s brand strategy and ensure consistent messaging worldwide.
• Oversee corporate communications, media relations, and crisis communications to safeguard the company's reputation.
• Lead demand generation and growth marketing with integrated campaigns covering SEO, SEM, PPC, email, social media, influencer, and account-based marketing.
• Coordinate with Sales to enhance lead management and conversion.
• Collaborate with Product Management on product positioning, pricing, competitive analysis, and marketing collateral.
• Oversee marketing technology infrastructure including CRM, automation, analytics, and workflow improvements.
• Establish and monitor key marketing KPIs such as MQLs, SQLs, CAC, CLV, ROMI, conversion rates, and brand awareness.
• Work cross-functionally with Sales, Customer Success, Finance, Business Development, and other departments to align marketing with overall business objectives.
• Recruit, mentor, and develop marketing leadership and teams to build a world-class global marketing organization.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, International Business, or similar fields; MBA or Master’s preferred.
• Over 20 years of progressive marketing experience, including more than 10 years in leadership roles managing global teams.
• Proven track record in creating and executing global marketing strategies that significantly increase revenue.
• Experience in high-growth technology sectors such as SaaS, FinTech, Blockchain, AI, Cloud Computing, or Enterprise Software is highly desirable.
• Strong expertise in go-to-market strategies, demand generation, brand management, marketing analytics, and digital transformation.
• Skilled in managing large marketing budgets and leading international teams.
• Excellent communication, presentation, and leadership capabilities at the executive level.

Core Competencies

• Strategic Global Marketing Planning
• Brand and Corporate Communications
• Demand and Growth Marketing
• Digital and Product Marketing
• Marketing Operations and Analytics
• Customer Acquisition & Retention
• Marketing Automation Technologies
• Public Relations and Crisis Management
• Cross-Functional Collaboration and Executive Leadership