Vice President of Consumer Marketing - North America

Role Overview

This senior marketing leadership position is focused on developing and executing consumer marketing strategies that enhance brand presence, customer experience, and commercial growth across North America. Reporting to the Chief Marketing Officer and collaborating closely with the President of North America, the VP drives integrated marketing efforts across retail, wholesale, and marketplace channels to foster deep consumer engagement and long-term value.

Primary Responsibilities

• Design and implement comprehensive consumer marketing strategies aligned with global brand vision and adapted to regional market nuances to accelerate revenue, market share, and brand equity.
• Serve as a strategic member of the leadership team, influencing broader business strategies through a marketing-driven and consumer-centric perspective.
• Build, lead, and inspire a multidisciplinary marketing team that emphasizes innovation, accountability, and performance culture.
• Collaborate cross-functionally with retail, wholesale, digital, merchandising, and finance teams to identify growth opportunities and coordinate seamless execution.
• Manage all North America marketing budgets, ensuring dynamic allocation to maximize both short-term commercial results and long-term brand value with disciplined financial governance.
• Oversee demand generation processes spanning acquisition, conversion, and retention, applying performance marketing strategies to optimize traffic, revenue, and client growth.
• Drive the development and scaling of social commerce and community creator networks to unlock new engagement and revenue streams.
• Champion advanced analytics, marketing mix modeling, multi-touch attribution, and experimentation to guide investments and boost campaign effectiveness.
• Lead regional brand stewardship to maintain consistent, premium expression across all channels, coordinating integrated campaigns that balance brand impact with commercial outcomes.
• Ensure excellent go-to-market execution for key product launches and seasonal or cultural initiatives.
• Foster a data-driven culture by adopting evolving KPI frameworks and embedding continuous improvement cycles within the marketing organization.
• Oversee external agency and partner ecosystems to stimulate innovation and ensure accountability and efficacy in marketing investments.

Candidate Profile

• A Bachelor’s degree is mandatory; an MBA or Master’s degree is preferred.
• Minimum of 15 years of progressive leadership in consumer marketing roles, preferably within retail, luxury, fashion, beauty, or consumer goods sectors.
• Proven expertise managing multimillion-dollar marketing budgets.
• Strong knowledge in performance marketing, clienteling, social commerce, and data analytics.
• Experience designing and optimizing digital campaigns across platforms including paid/search, social, mobile, email, affiliate, and retargeting channels.
• Exceptional leadership abilities with experience mentoring and retaining high-performing teams.
• Outstanding communication skills capable of translating complex strategies to diverse audiences and senior stakeholders.

Additional Desired Qualifications

• Up-to-date knowledge of current digital technologies, tools, and marketing trends.
• Strategic thinking with a track record of driving organizational innovation and exceeding goals.

Benefits and Company Culture

• Competitive paid time off and holiday schedule including Summer Fridays.
• Opportunities for internal mobility across brands and exclusive employee discounts.
• 401k matching, paid parental leave, wellness initiatives, commuter benefits, and gym discounts.

Capri Holdings is committed to fostering an inclusive and diverse workplace, embracing all protected classes legally recognized. Reasonable accommodations are available throughout the recruitment process upon request.

Salary range is determined by qualifications, role requirements, and experience.