Vice President Marketing

About Cedar Gold Group

Cedar Gold Group is an expanding firm specializing in precious metals, dedicated to helping Americans safeguard and diversify their investments through physical gold and silver. Our marketing capabilities are central to our growth, and we seek a seasoned leader to fully manage this critical function.

Role Overview

As the Vice President of Marketing, you will have comprehensive responsibility for the marketing department, including strategy development, budgeting, execution, and overall outcomes. Your primary objective will be to consistently generate qualified leads for our sales team while cultivating a trustworthy brand image. You will take over established vendor collaborations, including exclusive email/publisher partnerships and a landing page design specialist, overseeing and optimizing these from the outset.

Key Responsibilities

• Develop and oversee marketing strategy, planning, and budgeting across all platforms.
• Drive qualified lead generation, managing lead quantity, quality, and acquisition costs.
• Administer existing publisher and email partnerships, handling negotiations, tracking performance, and expanding successful campaigns.
• Guide the landing page designer by prioritizing development projects, conducting tests, and enhancing conversion rates.
• Create detailed funnel performance reports (covering cost per lead, cost per acquisition, conversion rates, and channel ROI) for leadership review.
• Discover and implement new marketing acquisition channels such as paid media, direct response, content marketing, and partnerships.
• Maintain and enhance brand messaging, reputation, and customer reviews in a trust-centric industry.
• Expand the marketing team as the organization grows.

Candidate Qualifications

• Over 7 years in marketing, including a minimum of 3 years in a leadership role managing teams or functions.
• Proven success in direct response and lead generation marketing with measurable achievements.
• Experience managing external vendors, publishers, and marketing agencies.
• Strong analytical abilities with data-driven budget decision-making.
• Background in precious metals, financial services, insurance, or similarly trust-intensive sectors is highly advantageous.
• Proactive, hands-on leadership approach, comfortable as the top marketing authority.

Compensation and Benefits

• Annual base salary ranging from $90,000 to $120,000 plus commission.
• On-target earnings up to $400,000 per year.
• Full-time, office-based position in Miami, FL with allowance for two remote workdays monthly.
• Fifteen days paid time off granted after the first year.
• Introduction of health and retirement benefits commencing September 2026.