Vice President Marketing

About the Role

Our client, an AI-driven startup recently completing a Series A funding round, is pioneering foundational AI infrastructure aimed at revolutionizing enterprise operations by automating expert workflows. They are seeking a Vice President of Marketing to join as the first senior marketing leader, partnering directly with the CEO to establish a new category, craft a unique brand identity, and develop a scalable marketing engine. This role can be based in New York or remote.

Key Responsibilities

• Lead category definition and ownership, creating clear positioning, messaging, and narratives that articulate the company's vision across all communication channels.
• Develop the company's brand from inception, including its identity, tone, and public emergence from stealth, ensuring it is perceived as technically advanced yet premium and credible.
• Establish a demand generation machine that drives funnel growth for both self-serve and enterprise customers with precise measurement of acquisition and revenue metrics.
• Manage product-led growth initiatives such as user activation, conversion, customer expansion, lifecycle marketing, onboarding, pricing tests, and generation of product-qualified leads.
• Translate complex product features into compelling market stories through product launches, competitive positioning, and alignment with sales strategies to increase adoption and revenue.
• Create and sustain thought leadership and content strategies to build market awareness and position the company as a category leader.
• Manage relationships with analysts, media, and the AI ecosystem to shape market perception and reinforce leadership in the category.
• Recruit and develop a high-performing marketing team across brand, demand generation, product marketing, and content functions.

Qualifications

• Over 10 years of experience in B2B marketing with a history of senior roles at category-defining or fast-growing software or AI companies.
• Proven track record in creating or substantially shaping a new market category rather than marketing within an existing one.
• Exceptional story crafting and positioning skills capable of making sophisticated technical products accessible and essential to diverse audiences.
• Experience in establishing brands from early stages and leading companies or core products through stealth mode to public awareness.
• Strong expertise in managing demand generation for both self-serve and enterprise segments with focus on measurable outcomes.
• Hands-on experience with product-led growth methodologies including experimentation, activation, conversion, and retention.
• Demonstrated leadership in building and scaling marketing teams.
• Preparedness to lead in an environment without existing marketing frameworks, creating new processes and strategies from the ground up.

Additional Information

The role involves close collaboration with the founding team to articulate and simplify a complex, differentiated product and to build both the market category and marketing infrastructure from scratch. This position is ideal for a marketing leader who is passionate about category creation and innovation rather than managing established marketing operations.