Vice President International Marketing

Company Overview

We represent a leading global multi-brand restaurant franchise organization with a vast portfolio of iconic quick-service and fast-casual restaurant brands spanning thousands of locations across numerous countries. As part of the company's global expansion efforts, an experienced Vice President of International Marketing is sought to spearhead the worldwide marketing vision driving brand expansion, franchise success, customer engagement, and enduring profitability.

Role Overview

This senior executive will guide international marketing strategy across well-established and emerging markets. Collaborating closely with executive leaders, franchisees, regional marketing teams, culinary innovators, and brand stewards, the role demands harmonizing global brand consistency with locally tailored marketing initiatives that resonate with diverse consumer markets.

This is an excellent leadership opportunity for a dynamic professional adept at navigating fast-paced franchise environments and demonstrating a proven track record in expanding internationally renowned consumer brands.

Key Responsibilities

• Formulate and implement a long-term international marketing strategy aligned with aggressive global expansion plans.
• Act as the executive marketing liaison to senior management and brand presidents.
• Define annual strategic priorities, allocate marketing budgets, and lead growth initiatives internationally.
• Coordinate marketing plans across multiple countries ensuring synergy with corporate goals.
• Champion cross-functional collaboration spanning marketing, operations, finance, culinary, franchise development, technology, and leadership.
• Guide brand positioning and architecture internationally, maintaining global standards while enabling regional adaptations.
• Enhance brand visibility, consumer engagement, and loyalty through innovative strategies.
• Safeguard and elevate brand integrity across all restaurant brands globally.
• Advise franchise partners on brand execution and marketing tactics to maximize impact.
• Support market entries by devising go-to-market strategies, launch marketing plans, and franchise growth activities.
• Identify and pursue growth opportunities in both mature and emerging international markets.
• Oversee all major international marketing channels including brand marketing, digital and paid media, social media, CRM, loyalty programs, consumer promotions, product launches, limited-time offers, public relations, and customer engagement.
• Ensure all campaigns are data-driven, measurable, and focused on boosting guest traffic, franchise sales, and overall marketing return on investment.
• Leverage consumer insights, market research, competitive data, and analytics to inform marketing strategies and KPI development.
• Collaborate with culinary and operations teams to strategize product launches, localize menus, and introduce region-specific limited-time offers aligned with the brand.
• Manage relationships with global creative, media, digital, research, and advertising agencies, optimizing their performance and negotiating partnerships to maximize value.
• Build and mentor a high-caliber international marketing department, recruiting top talent and driving a culture of accountability, innovation, and continuous improvement.
• Lead geographically dispersed teams supporting multiple international markets effectively.

Minimum Qualifications

• Bachelor's degree in Marketing, Business, Advertising, Communications, or related discipline; MBA preferred.
• Over 15 years of progressive marketing leadership with escalating executive responsibilities.
• Executive marketing leadership experience within Quick Service Restaurant (QSR) or Fast Casual restaurant sectors.
• Established background working in food industry marketing, specifically with restaurant, foodservice, or consumer food brands.
• Proven ability to develop marketing strategies that promote franchisee success and maintain brand consistency.
• Extensive expertise designing and executing international marketing initiatives across various countries and regions.
• Strong track record in driving revenue growth, franchise expansion, brand awareness, customer acquisition, and retention.
• Proficiencies in brand strategy, international marketing, digital marketing, CRM, loyalty programs, consumer research, media planning, marketing analytics, brand management, and managing substantial marketing budgets.
• Experienced with leading global, multifunctional teams and excelling in executive communication and stakeholder engagement.

Preferred Qualifications

• Experience with multi-brand franchise organizations and Quick Service Restaurant (QSR), Fast Casual, Casual Dining, Food & Beverage, Hospitality, and Consumer Packaged Goods (CPG) sectors.
• Familiarity with international franchise marketing and managing global consumer brands.
• Willingness to travel internationally approximately 30% of the time.

Compensation and Benefits

• Base salary range from $225,000 to $250,000 annually, depending on experience.
• Participation in executive bonus and long-term incentive programs.
• Comprehensive medical, dental, and vision insurance coverage.
• 401(k) plan with company matching contributions.
• Executive-level paid time off.
• Hybrid work environment.
• Chance to influence the growth and future of global restaurant brands.

Why Join Us?

This position offers far more than conventional marketing leadership. As a vital member of the executive team, you will drive the acceleration of international growth across a diverse portfolio of world-renowned restaurant brands. You'll shape marketing strategies across multiple countries, partner deeply with franchisees and senior leaders, and influence brand success worldwide. If you have led international marketing within franchise-driven organizations in restaurant, hospitality, retail, or consumer brands and are passionate about global brand building, international expansion, and team leadership, we welcome your application.