Senior Manager, Field & Influence Marketing

Company Overview

Nymbus is a pioneering fintech organization delivering an award-winning modern core platform combined with cloud technology. We empower financial institutions to modernize and thrive with an AI-first approach integrating innovation across all sectors of our business. Our culture is collaborative, accountable, and strongly execution-driven.

Work Environment

As a remote-first company, occasional travel may be necessary for client meetings, team sessions, or projects. Working hours mostly follow the Eastern Time Zone with preference for candidates located in Eastern or Central time zones.

Position Summary

The Senior Manager of Field & Influence Marketing targets a selective group of senior bank and credit union decision-makers, emphasizing trust, proof, and peer validation over broad-volume marketing. This role oversees influencer relations, PR, account-based marketing to high-value prospects, customer advocacy, and product messaging. It demands flexibility to work across marketing channels, reporting to the Chief Strategy & Marketing Officer and supervising the Events Manager to coordinate peer-driven events.

Key Responsibilities

• Establish and maintain regular engagement with analysts and consultants influential to bank and credit union boards.
• Manage PR and industry press relations to bolster credible presence in key trade media.
• Design and execute marketing campaigns centered on a named-target account list aligned with sales priorities.
• Develop customer and peer advocacy initiatives connecting prospective CEOs with current users.
• Craft risk-sensitive platform narratives in collaboration with Product leadership directed at board-level audiences.
• Oversee marketing technology stack selection and maintenance optimized for named-account engagement.
• Lead budget management, agency coordination, marketing operations, and development of the Events Manager.
• Incorporate AI-driven tools into marketing strategy and execution to enhance insights, creative testing, and competitive intelligence.

Qualifications

• 5 to 8 years in B2B marketing within regulated or relationship-driven industries such as fintech, banking tech, or enterprise SaaS.
• Proven experience managing analyst and industry press relationships.
• Strong background in account-based marketing focusing on specific named targets.
• Adaptable marketing generalist comfortable shifting focus to meet evolving strategies.
• Exceptional communication skills with experience developing executive-level content.
• Experience with marketing technology platforms including CRM, ABM, and communication tools.
• Ability to collaborate across Sales, Product, and Executive teams.
• Additional preference for experience marketing to financial services executives and familiarity with AI tools.
• Previous supervisory experience is advantageous.

Salary and Benefits

• Annual base salary between $110,000 and $125,000.
• Performance-based cash bonuses plus equity options.
• Remote work with a comprehensive benefits package including 401(k), health, dental, and vision insurance.
• Paid time off included.

Additional Information

This role is an excellent opportunity to contribute to a dynamic fintech company revolutionizing the banking industry through innovation and high-trust marketing initiatives.