Vice President, Influencer Marketing

About M Booth

M Booth is a culture-driven communications agency that prioritizes talent and brand partnership in an environment infused with courage, creativity, respect, and humanity. The agency is passionate about clients and their businesses, placing emphasis on advancing influencer, digital, and social marketing, honing earned storytelling, and leveraging insightful strategies that lead to winning campaigns.

The company embraces a hybrid working approach, focusing on leadership, relevance, and inspiration regardless of location, and encourages employees to embody the "Be IRL" ethos—standing for Inspired, Relevant Leaders. The culture nurtures collaboration and growth among team members through creativity and communication.

Role Overview

The Vice President of Influencer Marketing leads a team of influencer experts to develop strategic influencer initiatives in the B2B sector, including celebrity and influencer marketing. They serve as trusted advisors to clients, proactively identifying needs and offering strategic counsel beyond routine execution, fostering client trust and business growth.

Key Responsibilities

• Translate client objectives into impactful influencer campaigns, providing thought leadership within integrated marketing strategies.
• Manage the complete influencer procurement process including strategy, negotiation, and partnership nurturing.
• Develop, scale, and align influencer strategies across accounts focusing on culturally relevant initiatives.
• Maintain active client engagement, functioning as a primary strategic and collaborative partner.
• Build and sustain relationships with influencers, tastemakers, and brand partners, integrating them within brand ecosystems.
• Monitor and analyze competitor brands and cultural trends, offering clients unique opportunities to leverage these insights.
• Lead client meetings with well-prepared agendas and thorough follow-up communications.
• Stay proficient in social analytics and paid social technologies relevant to influencer marketing.
• Provide senior strategic counsel and cultivate trust-based client relationships.
• Oversee account team deliverables and create influencer marketing programs combining PR, organic and paid social with measurement embedded.
• Design program work plans, ensure quality outcomes, collaborate across teams, swiftly address challenges, control budgets, and set clear KPIs.
• Inspire and lead team members, establish performance standards, give continuous feedback, foster innovation, and allocate resources wisely.

Required Experience and Qualifications

• Extensive expertise in influencer marketing supported by a strong, growing network of relationships with agents and managers.
• Up-to-date knowledge of digital culture, platform innovations, and industry trends for cutting-edge collaborations.
• Experience in the financial services or credit card sectors preferred.
• Proven leadership experience managing teams of 3-4 direct reports, motivating and developing talent.
• Strong client management skills with confident presentation and communication abilities.
• Ability to travel for client meetings, events, and activations.
• Highly self-motivated and strategic project leader capable of managing projects end-to-end.
• Flexible and adept at navigating change and advising clients on strategic adjustments.

Benefits and Salary

• A supportive work environment fostering courage, innovation, and respect.
• Professional development programs to enhance career growth.
• Comprehensive healthcare and wellness benefits for employees and their families.
• 401(k) retirement savings plan and flexible spending accounts.
• Paid holidays, unlimited paid time off including personal, sick, and vacation days, and summer Fridays.
• Additional benefits such as family leave, wellness initiatives, and commuter support.

Salary Range: $136,000 to $165,000 annually

Work Policy

M Booth operates a flexible hybrid work policy requiring presence in the New York City hub or nearby areas for at least two days per week. Attendance may occur in the agency office, client offices, on client trips, or at industry events.

Equal Opportunity Employment

M Booth & Associates provides equal employment opportunities to all applicants regardless of race, color, religion, age, sex, national origin, disability, genetic information, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.