Vice President / Group Manager, Culture and Connection - Brand Marketing

About M Booth

M Booth is an award-winning agency known for creating culturally relevant and buzzworthy campaigns that inspire action among key audiences. Founded 40 years ago with an entrepreneurial spirit, a people-centered culture, and a strong commitment to creativity and innovation, M Booth operates with the conviction that bold actions drive meaningful change in the marketplace and society. Our work is designed to contribute toward a more equitable world.

Who You Are

• A highly energetic expert in culture with a broad network spanning fashion, food and beverage, luxury, entertainment, sports, and arts.
• Keenly aware of current trends and adept at generating buzz and conversations that engage brands quickly and memorably.
• An active participant in cultural scenes, skilled at connecting influential people and opportunities effectively.
• A trusted advisor client partner who anticipates business needs and co-develops programs, fostering collaboration and trust between agency and clients.
• Knowledgeable about influencer marketing, capable of leading influencer teams to deliver brand success.
• An exceptional communicator and presenter to clients, internal teams, and potential new business prospects.
• An experienced business builder with a track record in both incremental growth and winning new clients.
• A critical thinker with outstanding problem-solving abilities, including creative and unconventional approaches.

Key Responsibilities

• Lead marketing efforts for top consumer brands in food, beauty, beer, luxury spirits, and beverages, activating culturally relevant programs from major events like Aspen, Art Basel, Coachella, F1, to the US Open.
• Serve as the primary client relationship leader and trusted advisor.
• Analyze client business goals and design disruptive strategies that achieve objectives.
• Identify emerging trends, people, and brands that complement clients and agency work.
• Develop strategic recommendations and successfully pitch proposed programs.
• Manage all account activities including workflow, budgeting, staffing, and program oversight.
• Strengthen relationships with tastemakers, brand partners, and influencers, integrating them into programs on a regular or ad hoc basis.
• Monitor competitive brand and lifestyle trends to advise clients and create unique brand engagement opportunities based on those insights.

Qualifications

• Located in New York City or Los Angeles is preferred.
• 8 to 10+ years of marketing experience, ideally with luxury brand exposure.
• Strong foundation in public relations encompassing traditional media and digital platforms.
• Proven leadership skills, strategic thinking, and ability to build forward-looking cultural collaborations.
• Flexible and adaptive mindset able to pivot strategies as needed.
• Experience identifying, negotiating, and managing tastemaker and influencer activations.
• Consistent provision of strategic guidance and perspective.
• Expertise in consumer marketing domains such as traditional PR, integrated programming, social strategy, and paid/organic influencer marketing.
• Confident public speaker capable of securing stakeholder buy-in from varied channels.
• Bachelor’s Degree required.
• Willingness and ability to travel for client meetings, events, and activations, requiring in-person presence.

Benefits

• Inclusive workplace fostering courage, ideas, respect, and humanity.
• Career development and professional growth programs.
• Comprehensive health and wellness plans for employees and families.
• 401(k) plan and flexible spending account options.
• Paid holidays, unlimited paid time off including personal, sick, vacation days, plus summer Fridays.
• Additional perks including family leave, wellbeing programs, and commuter benefits.

Compensation

Vice President role offers annual salaries between $136,000 and $165,000.
Group Manager level Vice President role ranges from $166,000 to $199,000 per year.
Final title and salary will depend on experience, skills, and qualifications, with new hires typically placed between the minimum and midpoint of the posted salary range.

Work Location and Policy

Jobs are remote or based in New York office. Hybrid work is encouraged, requiring NYC-based employees to work onsite approximately two days a week. This can include working at the office, client locations, the road, or industry events. Remote applicants are accepted from specified states within the U.S.

Equal Opportunity Employer Statement

M Booth & Associates is committed to equal employment opportunity. All applicants are considered without discrimination based on race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity or expression, or any protected status under applicable laws.